Ferrari (RACE)

Ferrari’s commercial appeal rests on more than vehicle performance. Ownership is widely treated as a status symbol, and the company benefits from deep loyalty among collectors and repeat buyers. In 2025, Ferrari sold 13,640 vehicles at an average price above €520,000, with more than 80% of deliveries going to existing clients. That repeat-customer base supports demand for new models, personalisation options, and special series cars.

The bulk of Ferrari’s revenue comes from cars and spare parts, which accounted for 84% of sales in 2025. The company also earns income from sponsorship, commercial and brand activities, including Formula One racing and lifestyle-related initiatives, which represented about 10% of revenue. This blend gives Ferrari exposure to both ultra-luxury consumer demand and the global audience for premium motorsport.

Geographically, Ferrari remains diversified across wealthy markets. In 2025, Europe, the Middle East, and Africa generated 49% of revenue, the Americas contributed 32%, mainland China, Hong Kong, and Taiwan accounted for 7%, and the rest of Asia represented 12%.