UBS (UBS)

In its home market of Switzerland, UBS also functions as a major universal bank. It provides retail banking, mortgages, savings products, credit cards, payments, and commercial banking services to individuals, small businesses, corporations, and public-sector clients. This domestic business gives UBS a stable base in one of the world’s most important financial centres and complements its international wealth operations.

The group’s asset management division offers investment products and strategies to institutions, intermediaries, and private clients across equities, fixed income, multi-asset, alternatives, and sustainable investing. UBS also maintains an investment bank focused on areas such as advisory, capital markets, equities, foreign exchange, and research, with an emphasis on supporting clients of the wider group rather than pursuing a broad standalone trading model.

UBS became even more central to global banking after acquiring Credit Suisse, a transaction that significantly expanded its scale, client base, and importance within the Swiss financial system. The company’s distinctive profile lies in the combination of a world-scale wealth manager, a dominant Swiss banking platform, and complementary institutional capabilities, all operating under a brand closely associated with private banking and international finance.