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Why Micron stock is under pressure on Monday

Why Micron stock is under pressure on Monday
Utkarsh Roshan
Jun 29, 2026, 12:49 P.M.

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Micron (MU) buy

Buy MU. The selloff is about South Korea’s new memory spending, but the article shows Micron’s AI memory demand is already strong (revenue $41.46B, Q outlook ~$50B) and the key offset is customer supply agreements: 16 customers, mostly 2026–2030, with ~$100B cumulative minimum revenue commitments. That turns “competition risk” into “pricing support,” and the upgrades (Barclays PT to $2,000) reflect higher 2027 earnings power.

Key Risk: Supply agreements fail to protect pricing—customers renegotiate or demand terms weaken, letting memory prices fall despite AI demand.

Samsung (005930.KS) sell

Sell Samsung Electronics. The same South Korea capex plan that pressures MU also increases Samsung’s incentive to push output and win share in memory. Even if new fabs ramp later, Samsung can still use existing capacity and pricing pressure to defend HBM and DRAM positions, which can compress margins across the group. MU’s SCAs provide a cushion; Samsung’s earnings are more exposed to spot pricing swings.

Key Risk: Samsung’s memory pricing stays firm because demand and supply constraints tighten faster than new capacity can affect the market.

  • Micron fell as Korean rivals unveiled massive chip investment plans.
  • Samsung and SK Hynix pledged over $500 billion for expansion.
  • Analysts remain bullish after Micron's strong earnings and guidance.

Micron Technology MU shares fell on Monday after South Korea unveiled plans for a massive new semiconductor investment program.

Shares of Micron were down about 1% at $1,117.19 after declining 6.7% on Friday.

The pullback came as South Korea's industry minister said Samsung Electronics and SK Hynix plan to spend a combined 800 trillion won, or approximately $518.6 billion, to develop new semiconductor manufacturing hubs in the country's southwest region.

South Korea doubles down on memory chips

The announcement underscores the intensifying race among the world's leading memory-chip producers to capture a larger share of the booming artificial intelligence market.

Micron, Samsung, and SK Hynix are the dominant suppliers of high-bandwidth memory (HBM) chips, a critical component used in advanced artificial intelligence systems developed by companies such as Nvidia.

Investors initially appeared concerned that the massive spending commitments could eventually increase competition in the sector.

However, the long-term impact may be limited in the near future. Large semiconductor fabrication facilities typically require years to construct and ramp into production.

Micron's own $100 billion semiconductor manufacturing project in New York, announced in 2022, is not expected to begin production until 2030.

AI demand continues to drive growth

The selloff also comes despite Micron recently delivering one of its strongest earnings reports on record as demand for AI-related memory products continues to accelerate.

Last week, the company reported fiscal third-quarter revenue of $41.46 billion, more than four times higher than the $9.3 billion generated in the same period a year earlier.

Revenue exceeded analyst expectations of nearly $36 billion, according to LSEG consensus estimates.

Management also provided a strong outlook, forecasting revenue of approximately $50 billion for the current quarter, compared with $11.3 billion during the same quarter last year.

The results reinforced investor confidence that supply constraints and growing AI infrastructure spending continue to support pricing across the memory market.

Analysts raise price targets

Following the earnings report, several Wall Street analysts raised their forecasts for Micron shares.

Among the most bullish was Barclays analyst Thomas O'Malley, who increased his price target by 70% to $2,000 from $1,175 while maintaining a Buy rating.

The revised target was based on a higher earnings outlook for fiscal 2027.

O'Malley raised his fiscal 2027 earnings-per-share estimate to $166.74 from $106.77 previously.

A key factor behind the upgrade was Micron's expanding use of supply agreements, or SCAs.

According to O'Malley, Micron disclosed stronger-than-expected details about these agreements, including both customer participation and revenue commitments.

The analyst said Micron has signed agreements with 16 customers across data center, consumer, and automotive markets, including four large customers and three medium-sized customers.

Most agreements run for five years between 2026 and 2030, while automotive contracts generally span three years.

O'Malley noted that the agreements typically include fixed pricing or pricing ranges, while still allowing for higher pricing on new product launches.

Currently, the signed agreements represent roughly 20% of Micron's DRAM volume and approximately 33% of NAND volume.

Micron expects more than half of its future revenue to eventually come from these agreements once the program is fully implemented.

According to O'Malley, 14 of the 16 signed agreements carry cumulative minimum revenue commitments totaling approximately $100 billion over their duration, with the potential for additional upside if industry supply remains constrained.

The analyst argued that the agreements provide meaningful downside protection while preserving exposure to further gains from continued AI-driven demand and favorable memory pricing conditions.