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Magnificent 7 stocks are now at their cheapest in about 10 years

Magnificent 7 stocks are now at their cheapest in about 10 years
Wajeeh Khan
Jul 09, 2026, 06:43 A.M.

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Buy Alphabet (GOOGL)

Valuation premium for Magnificent 7 is at a decade low, and Morgan Stanley flags hyperscalers as deeply undervalued versus fundamentals. Alphabet is the cleanest “picks-and-shovels” AI beneficiary as enterprises move away from tokenmaxxing toward hybrid AI workflows that need more efficient cloud capacity. Earnings growth remains the anchor (45% advantage cited), so the multiple compression looks like a setup for re-rating.

Key Risk: AI capex keeps rising but cloud demand fails to convert into sustained earnings growth, so the discount stays.

Buy Microsoft (MSFT)

Microsoft benefits from the same hyperscaler transition, but with stronger monetization through enterprise software and cloud bundling. If tokenmaxxing fades, customers still need AI tooling and deployment—MSFT is positioned to capture that spend even when pure infrastructure budgets get questioned. The article’s core point—Mag 7 are cheapest in ~10 years—supports buying MSFT while the market is skeptical about near-term AI ROI.

Key Risk: Enterprises delay AI projects and renewals, causing cloud/software growth to slow enough to prevent a valuation rebound.

  • Mag 7's valuation premium over other S&P 500 names has compressed to 10%.
  • This marks the lowest divergence with the benchmark stocks in about a decade.
  • Morgan Stanley recommends buying Magnificent 7 stocks at current levels.

Magnificent 7 stocks that previously dominated equity markets are currently trading at their lowest valuation premiums in a decade.

Following a challenging period where capital rapidly rotated toward hardware and semiconductor companies, the Magnificent 7 cohort presents an “increasingly attractive entry point” for targeted capital deployment.

This stark valuation compression stems directly from rising debt issuance and mounting investor skepticism regarding immediate returns on artificial intelligence investments.

Morgan Stanley Wealth Management sees these tech giants as significantly “underpriced” relative to their underlying financial metrics.

Consequently, the firm’s strategists advocate fading semiconductor exposure to execute a strategic rotation back into specific hyperscalers.

Magnificent 7 stocks have underperformed in 2026

While the benchmark S&P 500 index has delivered a 9.0% return year-to-date, the Roundhill Mag 7 ETF has experienced a slight decline.

Conversely, the iShares Semiconductor ETF has soared roughly 85% during the identical period – reflecting an aggressive capital rotation toward the direct beneficiaries of the artificial intelligence buildout, rather than the corporate entities funding the infrastructure.

As these megacap tech names issued substantial debt to finance their computational hardware build-outs, equity markets discounted their shares due to yet-to-be-proven returns on investment.

According to Morgan Stanley, this compressed the “valuation premium” of the Magnificent 7 over the remaining S&P 500 stocks to just 10%, marking the lowest divergence in more than ten years.

Why Morgan Stanley recommends owning Mag 7 stocks

Amidst this structural market divergence, Morgan Stanley notes the broader Magnificent 7 cohort continues to boast a 45% annual earnings growth advantage over benchmark stocks.

Lisa Shalett, head of the global investment office at Morgan Stanley Wealth Management, asserts that hyperscalers currently appear deeply undervalued.

This bullish posture is anchored by an expected enterprise transition away from “tokenmaxxing”, a resource-heavy model measuring AI adoption strictly through corporate token consumption.

But aggressive energy requirements and steep financial costs have rendered the model increasingly undesirable for businesses.

The resulting shift toward hybrid designs for AI workflows stands to “disproportionately benefit” major cloud infrastructure operators, specifically Alphabet, Amazon, and Microsoft.

How Morgan Stanley recommends playing Mag 7 stocks

Rather than advocating for passive index exposure, experts at Morgan Stanley recommend hand-picking tech mega-caps in the back half of 2026.  

“We are stock-pickers within the group, focusing on those with dynamic design approaches and custom ASIC racks linked to dominant cloud service businesses.”

Historical valuation comparisons reinforce the narrative that Magnificent 7 stocks are trading at an unusual discount at the time of writing.

Nvidia, for example, is going for about 18x forward earnings currently, versus its historical average of about 36x.

This is why Morgan Stanley’s Wall Street peers also remain constructive on the Mag 7 names for the next 12 months.