ODDITY Tech (ODD)

The company’s best-known brand is IL Makiage, a digital-first makeup label that uses online tools to match consumers with foundation and other cosmetics. ODDITY also owns SpoiledChild, a wellness and personal-care brand that offers products across categories such as skin, hair, and healthy aging. The group’s model is designed to support additional brands over time, combining marketing, product formulation, fulfilment, and customer analytics within a shared technology infrastructure.

ODDITY generates most of its revenue in the United States, with additional sales from international markets and Israel. Its business sits at the intersection of beauty, e-commerce, and consumer software, competing with established cosmetics companies as well as newer digital-native brands. What distinguishes ODDITY is its attempt to turn beauty purchasing into a more personalized, measurable process, using technology to reduce friction in product selection and to guide the development of physical products. As a listed company, its performance depends on brand momentum, customer acquisition efficiency, repeat purchasing, and its ability to expand beyond its current portfolio.