Coinbase-backed x402 launches Agentic.market to power AI agent services

Coinbase-backed x402 has rolled out a new marketplace designed to help AI agents discover and pay for digital services without relying on traditional API access.

Coinbase product lead Nick Prince said in a video posted on X on Monday that the new platform, Agentic.market, is built to “give humans and their agents access to thousands of services, with zero API keys required.”

Prince described the product as a central hub for agent-driven commerce, calling it “a storefront for discovering, comparing, and using x402 services.”

The platform aggregates tools and services that AI systems can interact with directly, including integrations with sites such as CoinGecko, Google Flights, and X.

Agentic.market arrives as usage of autonomous AI systems continues to scale, though discovery has remained fragmented.

Prince said that while “hundreds of thousands of AI agents have transacted hundreds of millions in volume,” users have largely depended on scattered sources and informal recommendations to find compatible services.

Marketplace ties into machine payment infrastructure

Built on Coinbase’s x402 protocol, the marketplace extends a payments framework introduced in May 2025 to enable stablecoin-based transactions between machines.

Earlier infrastructure updates have already pushed AI systems closer to direct financial participation.

Coinbase’s Agentic Wallets, launched in February, allow agents to hold funds and execute transactions independently within set limits, removing the need for constant human approval.

Those wallets include built-in guardrails such as spending caps and compliance checks, while keeping private keys within Coinbase’s custody systems.

Agentic.market builds on that foundation by adding a discovery and execution layer.

A web interface allows human users to browse available services, while a separate programming layer enables AI agents to search, filter, and integrate tools on their own.

Prince said agents can “search, filter, and integrate new capabilities autonomously at runtime without a human in the loop.”

Each service on the platform is paired with predefined “skills,” which act as instructions for how an agent can interact with it.

Agents are also equipped with wallets that allow them to pay for services or offer services themselves, creating a two-sided marketplace for machine-driven transactions.

Industry backing signals push toward agent-led commerce

Support for x402 has expanded in recent weeks as large technology and payments firms move to define standards for AI-driven transactions.

Google, Microsoft, and Amazon Web Services backed the formation of the x402 Foundation earlier this month to oversee development of the protocol.

Payment networks and crypto firms have also signaled early support, including American Express, Mastercard, Visa, Cloudflare, Shopify, Stripe, Circle, Base, Polygon Labs, the Solana Foundation, Thirdweb, and KakaoPay.

Parallel efforts across the industry point to a growing focus on machine payments.

As previously reported by Invezz, Visa has introduced a command-line tool that allows AI agents to initiate transactions during development workflows without exposing API credentials, while Stripe-backed infrastructure projects are building networks designed for high-volume agent transactions.