Why Wedbush and BofA issued bullish notes on Roblox stock today

Roblox RBLX stock is ripping higher on September 14^th on the back of bullish analyst notes and optimism around platform algorithm tweaks following developments at the recent RDC conference.

As investors cheered RBLX, it rallied past its 100-day moving average (MA) today, indicating the bullish momentum could actually sustain in the near-term.

The bullish Wall Street reports bring a much-needed reprieve to RBLX shares, which have tanked roughly 35% versus the start of this year (2026).

Wedbush and BofA raise price targets for Roblox stock

Analysts at both Wedbush and Bank of America Securities raised their price targets on RBLX stock to $48 this morning – pointing to management’s refined content discovery philosophy unveiled at RDC 2026.

According to them, the firm’s search and recommendation algorithm updates – which previously choked growth for viral experiences – are being adjusted to better personalize content delivery.

The surge in popularity of games like “Steal an Egg” serves as evidence that discovery velocity is recovering, they added.

Following the year-to-date decline, RBLX shares are trading at a price-to-sales (P/S) ratio of about 6x – which Wedbush and BofA analysts dubbed a significant discount to their historical valuation multiples.

That said, Roblox does not currently pay a dividend to attract income-focused investors as well.

Q3 bookings strength to drive RBLX shares higher

Wall Street analysts issued a bullish note on Roblox shares today also due to the expected upside in Q3 bookings.

Third-party platform tracking data (including metrics from RoMonitor) indicates that average peak concurrent users and engagement hours have rebounded strongly after July’s post-earnings drop.

This resurgence suggests that developer activity and player monetization are re-accelerating ahead of the crucial holiday quarter.

With daily active users (DAUs) stabilizing and international adoption picking up pace, institutional investors are growing increasingly confident that the company can outpace conservative consensus estimates when it reports third-quarter financial results.

Why has Roblox pushed higher in recent weeks?

Note that this latest upward move builds on a robust multi-week rally as Roblox continues to climb out of its multi-month lows following a brutal late-July post-earnings sell-off.

Heavy short covering has played a key role in squeezing the stock higher as sellers rush to exit bearish positions amid improving market sentiment.

Further underpinning this technical recovery is the strong structural support provided by the firm’s massive $3 billion share buyback authorization.

This capital return plan not only signals strong executive confidence in RBLX shares’ long-term enterprise value, but also provides continuous buying pressure that has effectively put a floor under the stock and sustained its upward momentum.

What’s the consensus rating on RBLX?

Investors should note that Wedbush and BofA remain among the more conservative Wall Street firms on Roblox.

The consensus rating on RBLX sits at Overweight, according to The Wall Street Journal, with price targets going as high as $65, indicating potential upside of another 30% from here.