Herc Holdings (HRI)

The company rents a broad range of equipment, including aerial work platforms, earthmoving machines, material handling equipment, trucks, power generation systems, pumps, climate control units, and tools. Its customer base spans commercial and residential construction, industrial facilities, government projects, utilities, and event-related work. Herc focuses on major US metropolitan markets and operates through a large branch network that gives it local presence while supporting larger regional and national accounts.

Herc is one of the leading equipment rental providers in North America, behind the two largest industry players, United Rentals and Sunbelt Rentals. Its scale has increased through acquisitions, including the purchase of H&E Equipment Services, which expands its fleet, branch footprint, and exposure to construction and industrial demand. The company’s fleet is worth several billion dollars and is broadly comparable to peers in the categories of equipment it offers.

A key part of Herc’s strategy is diversification beyond general rental equipment. It is building specialty rental offerings in areas such as power, climate control, pumps, trench safety, and other engineered solutions that can deepen customer relationships and improve revenue mix. The company serves both local customers and national accounts, with a meaningful tilt toward local and regional relationships.