Atlassian (TEAM)

Founded in 2002 in Sydney, Atlassian grows through a software-as-a-service model that targets organisations of many sizes, from small teams to large enterprises. Its tools are often adopted by technical teams first and then expand across departments such as operations, marketing, support, finance, and human resources. This bottom-up adoption model is a defining feature of the company’s go-to-market approach, although it also serves large customers through enterprise sales and strategic support.

Atlassian reports revenue across subscriptions, maintenance, perpetual licences, and other services. The business has been shifting toward cloud subscriptions, reflecting wider enterprise demand for hosted software, automated updates, integrated security, and scalable collaboration platforms. Maintenance and perpetual licence revenue relate mainly to older self-managed deployments, while other revenue includes training, consulting, and Atlassian Marketplace activity.

The company competes in a crowded market that includes project management, developer operations, IT service management, and workplace collaboration vendors. Its strength lies in the breadth of its product ecosystem and its deep presence among software and technology teams.