PSQ Holdings Inc. (PSQH)
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PSQ Holdings, Inc. operates PublicSquare, a commerce and payments platform built around a values-based marketplace. The company connects consumers with merchants that align with its stated focus on traditional American and “freedom-loving” values, offering both a website and mobile app for discovering businesses online and in local communities. Its strategy is to turn that audience into a broader ecosystem that includes advertising, e-commerce, branded consumer products, and financial technology services.
The Marketplace segment gives businesses access to PublicSquare’s consumer base and generates revenue through advertising, promotional services, and commerce-related activity. The platform is designed to help users find products and service providers across categories such as household goods, food, apparel, professional services, and local retail. For merchants, the appeal is less about a general retail marketplace and more about targeted access to a politically and culturally defined customer segment.
PSQ Holdings also operates a Brands segment, which includes its wholly owned consumer brand EveryLife. That business sells diapers, wipes, and related baby products online, giving the company direct exposure to product sales rather than relying only on marketplace monetisation. A financial technology segment supports point-of-sale financing and related services for consumers, lenders, and retailers, expanding the company’s role in transactions that occur within and beyond its core marketplace.
Trading under the ticker PSQH, PSQ Holdings is a niche consumer internet and commerce company. Its performance depends on user growth, merchant adoption, brand execution, advertising demand, and its ability to convert a values-led community into repeat commercial activity.
Last updated
- Market Cap
- $10,338,525
- P/E
- —
- P/FCF
- —
- P/S
- 0.38
- Enterprise Value
- $16,135,214
- Sector
- Communication Services
- Industry
- Interactive Media & Services
- Address
- 515 W. ASPEN STREET, BOZEMAN, MT, 59715
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- Market Cap
Market cap is the total value of a company's shares, calculated by multiplying the stock price by the number of shares outstanding.
- $10,338,525
- Enterprise Value
Enterprise value is the total value of a company, including its market cap, debt, and cash.
- $16,135,214
- P/E
P/E ratio compares a company's share price to its earnings per share.
- —
- P/B
P/B ratio compares a company's share price to its book value per share.
- 1.24
- P/S
P/S ratio compares a company's share price to its revenue per share.
- 0.38
- EV / EBITDA
EV/EBITDA measures a company's value compared to its earnings before interest, taxes, depreciation, and amortization.
- -0.66
- EV / Sales
EV/Sales measures a company's value compared to its total revenue.
- 0.6
- EPS
- -11.51
- Dividend Yield
Dividend yield shows how much a company pays in dividends each year compared to its share price.
- 0%
- P/FCF
Price-to-free-cash-flow ratio compares a company's share price to the cash it generates after expenses and investments.
- —
- P/CF
P/CF ratio compares a company's share price to the cash flow it generates from its operations.
- —
- Free Cash Flow
Free cash flow is the cash a company has left after covering operating costs and capital expenses.
- -$22,825,943
- ROE
ROE measures how effectively a company uses shareholders' equity to generate profit.
- -463.87%
- ROA
ROA measures how effectively a company uses its assets to generate profit.
- -71.05%
- Debt / Equity
Debt-to-equity ratio compares a company's total debt to its shareholders' equity.
- 1.9
- Current Ratio
Current ratio measures a company's ability to pay short-term debts using its short-term assets.
- 1.8
- Quick Ratio
Quick ratio measures a company's ability to pay short-term debts using cash and other easily available assets.
- 1.8
- Cash
Cash ratio measures a company's ability to cover short-term debts using only cash and cash equivalents.
- 0.7
- Avg Volume
Average volume shows the average number of shares traded over the last 30 trading days, helping indicate liquidity.
- $227,462
- Fundamentals Snapshot Price
Fundamentals snapshot price is the stock price used when calculating the company's financial ratios and metrics.
- 3.08
Income Statement
| Line Item | 2026 Q1 | 2025 Q4 | 2025 Q3 | 2025 Q2 | 2025 Q1 |
|---|---|---|---|---|---|
| Revenue | 8.16M | 7.33M | 4.4M | 7.08M | 3.05M |
| Cost of revenue | 3.6M | 2.47M | 1.45M | 3.37M | 630.01K |
| Gross profit | 4.56M | 4.86M | 2.95M | 3.71M | 2.42M |
| Operating income | -6.13M | -7.75M | -9.7M | -8.06M | -9.32M |
| EBITDA | -4.29M | -5.83M | -7.89M | -6.37M | -8.1M |
| Net income | -6.45M | -11.82M | -11.98M | -8.37M | -4.45M |
| Income taxes | — | — | -8.18K | -63 | 8.24K |
| Other operating expenses | 0 | 0 | 0 | 0 | 0 |
| Total operating expenses | 10.69M | 12.6M | 12.65M | 11.77M | 11.74M |
| Basic EPS | -1.8 | -3.9 | -3.9 | -2.7 | -1.5 |
| Diluted EPS | -1.8 | -3.9 | -3.9 | -2.7 | -1.5 |
Balance Sheet
| Line Item | 2026 Q1 | 2025 Q4 | 2025 Q3 | 2025 Q2 | 2025 Q1 |
|---|---|---|---|---|---|
| Total assets | 54.35M | 59.68M | 58.83M | 65.45M | 66.15M |
| Total liabilities | 46.03M | 46.24M | 43.94M | 43M | 40.13M |
| Total equity | 8.33M | 13.44M | 14.89M | 22.45M | 26.03M |
| Cash & equivalents | 10.06M | 14.64M | 10.6M | 20.58M | 28.04M |
| Current assets | 25.83M | 30.65M | 30.05M | 31.87M | 38.51M |
| Current liabilities | 14.35M | 13.06M | 8.37M | 10.85M | 8.57M |
| Accounts payable | 5.15M | 5.35M | 2.27M | 2.85M | 3.1M |
| Receivables | 9.15M | 8.19M | 5.5M | 5.05M | 5.25M |
| Inventories | — | — | — | 3.32M | 2.43M |
| Goodwill | 10.93M | 10.93M | 10.93M | 10.93M | 10.93M |
| Long-term debt | 8.45M | 8.45M | 28.45M | 28.45M | 28.45M |
Cash Flow
| Line Item | 2026 Q1 | 2025 Q4 | 2025 Q3 | 2025 Q2 | 2025 Q1 |
|---|---|---|---|---|---|
| Operating cash flow | -6.22M | -2.57M | -6.08M | -4.85M | -7.49M |
| Investing cash flow | 732.91K | -2.77M | -3.02M | -4M | -745.24K |
| Financing cash flow | 1.21M | 9.12M | 552.21K | 1.46M | -72.88K |
| Change in cash | -4.28M | 3.78M | -8.55M | -7.39M | -8.31M |
| Net income | -6.45M | -11.82M | -11.98M | -8.37M | -4.45M |
| Kind | Filing | Date | Link |
|---|---|---|---|
| edgar index | 8-K — PSQ Holdings, Inc. | View Filing | |
| edgar index | 4 — PSQ Holdings, Inc. | View Filing | |
| edgar index | 4 — PSQ Holdings, Inc. | View Filing | |
| edgar index | 4 — PSQ Holdings, Inc. | View Filing | |
| edgar index | 4 — PSQ Holdings, Inc. | View Filing | |
| edgar index | 4 — PSQ Holdings, Inc. | View Filing | |
| edgar index | 4 — PSQ Holdings, Inc. | View Filing | |
| eight k text | 8-K — 8-K | View Filing | |
| form 4 | Form 4 — Long Caitlin | View Filing | |
| form 4 | Form 4 — Masters Blake | View Filing | |
| form 4 | Form 4 — Pilot Davis III | View Filing | |
| form 4 | Form 4 — Pilot Davis III | View Filing | |
| form 4 | Form 4 — Pilot Davis III | View Filing | |
| form 4 | Form 4 — Pilot Davis III | View Filing | |
| form 4 | Form 4 — Rinn James | View Filing | |
| form 4 | Form 4 — Trump Donald J. JR | View Filing | |
| form 4 | Form 4 — Langston Willie | View Filing | |
| edgar index | DEF 14A — PSQ Holdings, Inc. | View Filing | |
| edgar index | ARS — PSQ Holdings, Inc. | View Filing | |
| edgar index | 4 — PSQ Holdings, Inc. | View Filing | |
| form 4 | Form 4 — Langston Willie | View Filing | |
| edgar index | 8-K — PSQ Holdings, Inc. | View Filing | |
| edgar index | PRE 14A — PSQ Holdings, Inc. | View Filing | |
| eight k text | 8-K — 8-K | View Filing | |
| edgar index | 4 — PSQ Holdings, Inc. | View Filing | |
| edgar index | 4 — PSQ Holdings, Inc. | View Filing | |
| edgar index | 4 — PSQ Holdings, Inc. | View Filing | |
| form 4 | Form 4 — Rinn James | View Filing | |
| form 4 | Form 4 — Wunderlich Dusty | View Filing | |
| form 4 | Form 4 — Pena Michael | View Filing | |
| form 4 | Form 4 — Rinn James | View Filing | |
| form 4 | Form 4 — Wunderlich Dusty | View Filing | |
| form 4 | Form 4 — Pena Michael | View Filing | |
| form 4 | Form 4 — Rinn James | View Filing | |
| form 4 | Form 4 — Wunderlich Dusty | View Filing | |
| form 4 | Form 4 — Pena Michael | View Filing | |
| form 4 | Form 4 — Rinn James | View Filing | |
| form 4 | Form 4 — Rinn James | View Filing | |
| form 4 | Form 4 — Wunderlich Dusty | View Filing | |
| form 4 | Form 4 — Wunderlich Dusty | View Filing | |
| form 4 | Form 4 — Wunderlich Dusty | View Filing | |
| edgar index | 3 — PSQ Holdings, Inc. | View Filing | |
| edgar index | 3 — PSQ Holdings, Inc. | View Filing | |
| form 3 | Form 3 — Wenzel Krista | View Filing | |
| form 3 | Form 3 — Pena Michael | View Filing | |
| edgar index | 8-K — PSQ Holdings, Inc. | View Filing | |
| edgar index | 10-Q — PSQ Holdings, Inc. | View Filing | |
| eight k text | 8-K — 8-K | View Filing | |
| edgar index | 8-K — PSQ Holdings, Inc. | View Filing | |
| eight k text | 8-K — 8-K | View Filing | |
| edgar index | 10-K/A — PSQ Holdings, Inc. | View Filing | |
| edgar index | S-8 — PSQ Holdings, Inc. | View Filing | |
| edgar index | 8-K — PSQ Holdings, Inc. | View Filing | |
| eight k text | 8-K — 8-K | View Filing | |
| edgar index | 8-K — PSQ Holdings, Inc. | View Filing | |
| edgar index | 10-K — PSQ Holdings, Inc. | View Filing | |
| eight k text | 8-K — 8-K | View Filing | |
| ten k section | 10-K — business | View Filing | |
| ten k section | 10-K — mda | View Filing | |
| ten k section | 10-K — risk_factors | View Filing | |
| edgar index | 8-K — PSQ Holdings, Inc. | View Filing | |
| edgar index | SCHEDULE 13G/A — PSQ Holdings, Inc. | View Filing | |
| eight k text | 8-K — 8-K | View Filing | |
| edgar index | 8-K — PSQ Holdings, Inc. | View Filing | |
| eight k text | 8-K — 8-K | View Filing | |
| edgar index | 3 — PSQ Holdings, Inc. | View Filing | |
| form 3 | Form 3 — Perkins Michael D. | View Filing | |
| edgar index | 8-K — PSQ Holdings, Inc. | View Filing | |
| eight k text | 8-K — 8-K | View Filing | |
| edgar index | 424B5 — PSQ Holdings, Inc. | View Filing | |
| edgar index | 8-K — PSQ Holdings, Inc. | View Filing | |
| eight k text | 8-K — 8-K | View Filing | |
| edgar index | 8-K — PSQ Holdings, Inc. | View Filing | |
| edgar index | 8-K/A — PSQ Holdings, Inc. | View Filing | |
| edgar index | 8-K — PSQ Holdings, Inc. | View Filing |
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