Zeta Global stock soared after Snowflake OSI entry: what next?

Zeta Global stock price jumped by over 4% on Friday in a high-volume environment after the company joined the Open Semantic Exchange (OSI), an initiative by Snowflake. ZETA jumped to $17.6, its highest point since May 7 as focus shifts to the upcoming JPM Global Technology, Media, and Communications Conference.

Zeta Global stock jumped after joining OSI

Data shows that Zeta Global was in high demand on Friday, as over 6.9 million shares exchanged hands. The three-month daily average volume was about 8 million.

ZETA, a company that provides AI marketing cloud solutions to some of the largest companies, announced that it joined OSI. OSI is a universal specification for all companies to standardize their fragmented data definitions with an open, vendor-neutral semantic model.

The entry will enable the company improve its services, especially now in the artificial intelligence (AI) era. It will help to align on a common foundation for how business metrics are defined and shared. 

Zeta Global stock also jumped after the company confirmed that it will participate in a major conference on Monday. Some of the top other companies set to attend are DigitalOcean, Lattice Semiconductor, IMAX, and Outfront Media. 

These events are happening after the company published strong financial results. It was its 19th consecutive quarter of a “beat and raise.” Its revenue jumped by 50% in the first quarter to $396 million, a sign that demand is continuing to grow. 

Zeta Global’s cash from operations jumped by 43% to $50 million, while the adjusted EBITDA rose by 42% to $66 million. 9 out of the ten verticals it focuses on grew in the last quarter.

Zeta continued to add customers during the quarter. It had six consecutive quarters of sequential super-scaled customeer growth, ending the quarter with 189. Its average revenue per user (ARPU) rose to $1.7.

The company now expects its growth will continue in the coming years. Its guidance is that its revenue will jump to $2.3 billion in 2028, from the estimated $1.78 billion this year. The adjusted EBITDA is expected to move from $397 million this year to $573 million in 2028, while its FCF is expected to jump to $371 million.

Analysts have a bullish outlook of the Zeta stock. The consensus target is $28.33, up by 64% from the current level. Some of the recent upgrades came from companies like B. Riley, Royal Bank of Canada, KeyCorp, and Goldman Sachs.

Zeta Global stock price technical analysis 

ZETA stock chart | Source: TradingView

The daily chart shows that the ZETA share price formed a double-bottom pattern at $14.60, its lowest level in February and March this year. Its neckline was at $19.40, its highest point on March 5. 

The stock jumped to a high of $20 after its earnings and then pulled back to $15.50. It then jumped last week after its OSI announcement, and is attempting to move above the 50-day Exponential Moving Average (EMA). 

ZETA is also attempting to rise above the 50% Fibonacci Retracement level. Therefore, the most likely scenario is where the stock will remain inside the support at $14.60 and the resistance at $19.40 in the near term. A move above the resistance will point to more gains, potentially to $25.