Hertz Global (HTZ)

The business is organized around rental car operations in the Americas and international markets. In the Americas, Hertz rents vehicles and sells related services across the United States, Canada, Latin America, and the Caribbean. Its international operations cover markets outside those regions, including a substantial presence in Europe, where many of its company-operated locations are based. The company also extends its reach through franchisees and partners that operate under its brands in additional countries.

Hertz earns revenue from daily, weekly, and longer-term vehicle rentals, as well as from value-added products such as insurance-related options, fuel services, vehicle upgrades, and other customer conveniences. Fleet management is central to the model: the company purchases or leases vehicles, rents them during their useful holding period, and later disposes of units through wholesale and retail channels.

As a listed stock, Hertz gives investors exposure to travel activity, airport passenger volumes, used-car pricing, fleet financing costs, and competition across the mobility market. Its performance can be cyclical because rental demand is tied to business travel, tourism, replacement vehicle needs, and broader consumer spending trends.