Locafy (LCFY)

The company’s platform is built around local search engine optimisation, or SEO. It enables the creation and management of location-based landing pages, business profiles, and content that can help customers find services in specific cities, suburbs, or neighbourhoods. This makes the offering particularly relevant to small and medium-sized businesses that depend on local demand, such as professional services firms, trades, retailers, and hospitality operators.

Locafy operates through publishing and SEO agency activities. Its publishing segment is tied to the use of its proprietary technology and related content distribution, while its agency work supports clients with search marketing services. Revenue is generated largely from recurring licence subscription fees and advertising-related fees, giving the business exposure to the broader shift of local advertising budgets from print and traditional directories to digital channels.

Although headquartered in Australia, Locafy’s commercial focus extends to major English-speaking markets, including the United States, Canada, and Australia. North America is its largest revenue region, reflecting the scale of the local search market and demand from agencies and businesses looking for cost-effective digital marketing products. The company is positioned as a specialised provider in the competitive online marketing technology sector.