Why is Morgan Stanley bullish on 2 SaaS stocks everyone sold?

Why is Morgan Stanley bullish on 2 SaaS stocks everyone sold?
Devesh Kumar
01 May 2026, 08:23 AM

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Intuit (INTU)

Buy INTU. Morgan Stanley’s contrarian thesis: the AI-driven SaaS panic overshot because Intuit’s core business is still growing—fiscal Q2 revenue +17% YoY, non-GAAP EPS +25% to $4.15, and TurboTax still +12% despite a noisy tax season. Valuation near ~20x GAAP earnings plus an April-quarter “clarity” catalyst sets up estimate upgrades and multiple support. Key risk: AI actually compresses consumer tax software pricing and TurboTax growth stalls for multiple quarters, forcing earnings downgrades.

Key Risk: TurboTax growth breaks and pricing power collapses due to AI replacing paid tax work.

Salesforce (CRM)

Buy CRM. The news highlights that the market is treating AI agents as existential for subscription software, but Salesforce is showing rapid monetization of AI features: Agentforce + Data 360 ARR exceeded ~$2.9B, up 200%+ YoY. If investors stop assuming “extinction” and start pricing “adaptation,” CRM can re-rate as AI becomes a revenue driver rather than a margin threat. Key risk: Agentforce/Data 360 ARR growth slows sharply and customers don’t expand seats or renew at higher rates, confirming AI is cannibalizing subscription value.

Key Risk: AI features don’t translate into durable expansion/renewals and ARR growth decelerates fast.

  • AI fears primarily drove the early 2026 software selloff.
  • $830B wiped out as Anthropic tools raised SaaS disruption concerns.
  • Intuit and Salesforce fundamentals remain strong despite market panic.

The software sell-off of early 2026 did not happen because earnings suddenly fell apart.

It happened because investors started to wonder whether AI could make big chunks of traditional SaaS less valuable, or even obsolete.

The rout wiped out $830 billion (approx. £628.3 billion) in market value across software and services stocks in just six trading days after Anthropic’s new Claude plug-ins intensified those fears.

That is the backdrop for Morgan Stanley’s contrarian call.

Keith Weiss is arguing that two of the market’s most beaten-up names, Intuit and Salesforce, have been sold too hard.

What broke the market’s trust in SaaS

The panic was unusually fast because the fear was existential.

Anthropic’s tools were aimed at automating tasks across legal, sales, marketing and data analysis, which hit directly at the subscription model many software companies rely on.

Investors did not just worry about slower growth; they worried that AI agents could do work that customers once paid software vendors to organize, route and track.

Morgan Stanley’s software team said “peak uncertainty has severely impacted Software multiples,” and the sector had already fallen roughly 33% from October 2025 levels.

In that same call, Weiss said investors were underestimating the ability of incumbent software vendors to participate in the AI cycle, not just get run over by it.

That is the core of the bullish case.

Why numbers tell a different story

The irony is that the two stocks Morgan Stanley likes most are not weak businesses at all.

Intuit just reported fiscal second-quarter revenue of $4.7 billion (approx. £3.5 billion), up 17% year over year, while non-GAAP diluted EPS rose 25% to $4.15.

Global Business Solutions revenue grew 18%, Consumer revenue rose 15%, and TurboTax still grew 12% despite a noisy tax season.

That is why Weiss made Intuit his top pick and kept a $580 price target, which implies about 58% upside from the stock’s level at the time of the note.

Morgan Stanley said the stock’s valuation near 20 times GAAP earnings looked attractive and that the April-quarter print should provide “added clarity on the durability of TurboTax growth” and open the door to upward estimate revisions.

Salesforce tells a similar story, only with a more direct AI angle.

Morgan Stanley included Salesforce among the software names it viewed as most attractive after the February selloff.

The bank argued that the bear case gives too little credit to incumbent vendors that can still win in the AI era.

Salesforce’s own numbers help that argument, as in its fiscal 2026 results, Agentforce and Data 360 annual recurring revenue exceeded $2.9 billion (approx. £2.2 billion), up more than 200% year over year.

Should investors follow Morgan Stanley’s lead?

That depends on whether the market has priced in extinction when the reality may be adaptation.

The bearish case is not silly, as the investors see AI as a real threat to software pricing power, and that the February rout was driven by exactly that concern.

But Morgan Stanley’s view is that the market has gone too far in assuming disruption means collapse.