Sportradar (SRAD)

Sportradar’s services include live match data, odds services, trading and risk management tools, audiovisual content, advertising technology, and fan engagement products. Betting operators use its data and software to price markets, manage in-play betting, and improve customer experiences. Media companies and sports organisations use its feeds, statistics, and visualisation tools to create richer coverage across websites, apps, broadcasts, and social platforms.

The company also operates integrity services that monitor betting markets and help leagues, federations, and regulators detect suspicious activity. This role is important because the expansion of legal sports betting increases the need for reliable data, transparent market surveillance, and trusted relationships with rights holders.

Sportradar generates revenue through subscription-based contracts and revenue-sharing arrangements, with operations across North America, Europe, Latin America and the Caribbean, Africa, Asia-Pacific, and the Middle East. Its growth is linked to the digitisation of sports consumption, the legalisation of sports wagering in new markets, and rising demand for official, low-latency data. What distinguishes Sportradar is its position as a business-to-business platform operating at the intersection of sport, betting, media, and technology.