CNH INDUSTRIAL (CNH)

The company sells tractors, combines, harvesters, hay and forage equipment, sprayers, planters, and other machinery used by farmers and agribusinesses. Its products serve a wide range of crop types and farm sizes, from large-scale row-crop operations in North America and South America to mixed farming and specialty applications in Europe, the Middle East, Africa, and Asia-Pacific. CNH’s construction portfolio includes loaders, excavators, dozers, backhoes, graders, and skid steers used by contractors, municipalities, and rental fleets.

CNH reaches customers through an extensive independent dealer and distributor network, giving it local sales, parts, and service capabilities in many countries. This aftermarket presence is important because agricultural and construction machinery buyers require maintenance support, replacement parts, and reliable uptime over long equipment lifecycles. The company also operates a captive finance arm that provides retail loans and leases to customers and wholesale financing to dealers, helping support equipment purchases and inventory availability.

CNH is shaped by cyclical demand in farming and construction, including commodity prices, farm incomes, interest rates, fleet replacement cycles, and infrastructure activity. Its competitive position rests on brand heritage, dealer coverage, product breadth, and investment in precision agriculture, automation, connectivity, and more efficient machinery for modern farming and jobsite operations.