Zeta Global stock slips after earnings: Is it safe to buy the dip now?

Zeta Global stock slips after earnings: Is it safe to buy the dip now?
Crispus Nyaga
05-Aug-2026, 17:35 PM

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Zeta Global (ZETA) buy the dip

Buy ZETA around $23–$24. Earnings showed accelerating revenue (+44%), rising super-scaled customers (197, +17% YoY), and higher Q3/annual guidance with strong free-cash-flow expectations. The stock is also technically constructive (above 50-day EMA, above Ichimoku cloud, ascending triangle), so the “dip” looks like profit-taking, not a thesis break. Upside path: reclaim ~$26, then ~$27.85.

Key Risk: Guidance gets revised down next quarter because customer growth or ARPU (especially from the big platform deals) slows faster than expected.

Marketing software momentum basket (SMH-style risk-on)

Sell/avoid short exposure to high-multiple marketing/ads software peers and instead buy a risk-on basket (e.g., Invesco QQQ or a marketing/tech ETF you already track) while ZETA’s trend is intact. The news is a “platform inflection” narrative (OpenAI/Snowflake/Palantir collaborations) that typically lifts the whole group via sentiment and multiple expansion, not just one name. Use this to capture second-order flows from investors rotating into growth winners after earnings.

Key Risk: A broad risk-off move (rates up or tech de-rating) crushes high-multiple software even if ZETA’s fundamentals hold.

  • Zeta Global stock dropped slightly after publishing strong numbers.
  • The company published strong revenue, earnings, and forward guidance.
  • Technicals suggest that the stock has more upside in the near term.

Zeta Global stock pared back some of its gains from earlier this week as investors booked profits following its earnings report. It retreated to $23 from this week’s high of $24.45. It remains about 65% above the lowest level this year, giving it a market capitalization of over $6 billion. 

Zeta Global stock dropped despite strong revenue growth

In a statement on Tuesday, Zeta Global, a top company in the marketing space, announced that its revenue growth accelerated during the last quarter.

Its revenue jumped by 44% as more companies continued moving into its platform. It made $443 million during the quarter, up by $23 million from the midpoint of its previous guidance. In this, the number of super-scaled customers increased to 197, up by 17% YoY, with the average revenue per user (ARPU) moving to $1.8 million. 

This growth has been boosted by its collaborations with companies like OpenAI, Snowflake, and Plantir. As a result, the management believes that it has moved to an inflection point as these collaborations have brought together capabilities it has spent years building. In a statement, the CFO said:

“Our first-half performance and pipeline visibility gives us the confidence to significantly increase the midpoint of our revenue, adjusted EBITDA, free cash flow and GAAP EPS expectations.”

In this, it increased the guidance for the third quarter to between $469 and $472 million, up by $10 million from the previous guidance. This growth excludes the temporary benefit from its political business and its mergers amnd acquisition.

Additionally, the management expects that the annual revenue will grow to between $1.81 billion and $1.82 billion, with the annual EBITDA jumping to between $401 million and $406 million. The free cash flow is expected to jump to about $235 million. 

These numbers mean that the company’s growth is supercharging, which may help to justify its valuation, which is not all that big. The company has a forward price-to-earnings ratio of 24, and a rule-of-40 metric of 64%.

Most analysts tracking Zeta have a bullish rating for the company, with the consensus target being $28, up by 16.70% from the current level. In its recent rating, Freedom Capital maintained a strong buy rating, while Bank of America hiked the target from $24 to $28. DA Davidson hiked the target to $30.

Zeta stock price technical analysis

zeta global stock

Zeta Global stock chart | Source: TradingView

The daily chart shows that the Zeta Global share price jumped from a low of $10.68 in April 2025 to a high of $24.60 this week. It has jumped above the 50-day Exponential Moving Average (EMA).

There are signs that the stock has formed an ascending triangle pattern, a common bullish continuation sign in technical analysis. It has soared above the Ichimoku cloud and the Supertrend indicators. 

Therefore, the most likely scenario is where the stock resumes the uptrend, potentially to the year-to-date high of $26. A move above that level will point to more gains in the long term, potentially to $27.85, its highest level in December 2024.