Crypto.com secures five-year partnership with Australian Football League

Crypto.com (CRO/USD) and the Australian Football League (AFL) announced Sunday evening a new five-year partnership. As part of the deal, Crypto.com will serve as the Official Cryptocurrency Exchange and Official Cryptocurrency Trading Platform of the AFL and the women’s AFLW league.

According to a press release dated Jan. 16, the global cryptocurrency platform also secured the exclusive naming rights partner for all Toyota AFL Premiership Season and Final Series matches: ‘Crypto.com AFL Score Review.’

AFL is 'delighted to partner' with Crypto.com

The AFL is the first Australian-based sports league to secure a partnership with Crypto.com, the press release noted. Other global sports brands that have already teamed up with Crypto.com include the NHL’s Montreal Canadiens, Paris Saint-Germain Football Club, the NBA’s Philadelphia 76ers, among others.

Meanwhile, the AFLW has become the first elite women’s sports competition to collaborate with Crypto.com.

Gillon McLachlan, AFL Chief Executive, said in the press release he is “delighted to partner” with Crypto.com. AFL Executive General Manager Customer and Commercial Kylie Rogers added:

Crypto.com CEO: ‘committed’ to Australia

Crypto.com Co-Founder and CEO Kris Marszalek said in the press release the company is “committed to investing in Australia.” The country is seen as a “key market leader” in cryptocurrency adoption. He added:

Also, Crypto.com General Manager Asia & Pacific Karl Mohan commented that its consumer research found 53% of crypto investors in Australia are female. As such, the newly announced partnership “will resonate well with all footy fans” across the country. The executive added: