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WPP share price rises on string of acquisitions

UK advertising giant buys Singaporean analytics business after three deal announcements last week

by Jane Tindall

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WPP share price rises on string of acquisitions

WPP share price rises on string of acquisitions

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iNVEZZ.com, Monday, December 16: British advertising and marketing giant WPP Plc (LON:WPP) said in a statement today that Kantar Media, its data management business, had agreed to acquire the entire issued share capital of Fisheye Analytics for an undisclosed sum.

Fisheye is a Singapore-based monitoring and analytics company, which works with some of the biggest sports governing bodies, international organisations and governments from Europe to Asia. Fisheye, which made S$782,871 in revenue for the year ending October 31, 2013, is the latest in a string of WPP acquisitions aimed at developing its networks in fast-growth markets and sectors.

Last Monday, WPP announced that its marketing technology subsidiary, 24/7 Media, acquired semantic adverts provider Crystal Semantics - just one week after 24/7 Media merged with WPP's Xaxis. WPP said in a statement: “This investment continues WPP’s strategy of strengthening the Group’s capabilities in digital media and in mobile advertising.”

Just a day after purchasing Crystal Semantics, WPP acquired another social media marketing specialist. The advertising giant revealed that it had agreed to buy a majority stake in Asian social media marketing business Volcanic, via WPP's subsidiary GroupM. No financial terms were disclosed, but it was revealed that Volcanic had sales in the region of £2 million last year, and assets of around £1 million.

On Thursday, WPP said that it had acquired a majority stake in social marketing agency Social Lab via its wholly-owned marketing communications network Oglivy & Mather. Social Lab, which is based in Belgium, posted revenues of €3.1 million for the year ended December 31, 2012. The advertising giant did not provide financial details of this deal, either.

WPP share price gains on acquisitions

WPP’s stock price has advance today, having added 1.38 percent by 15:10 UTC. Since Thursday’s announcement of the Social Lab deal, however, shares in the FTSE 100-listed company have declined by 0.19 percent.

According to AnalystRatingsNetwork data, two research analysts have a ‘sell’ rating on WPP, six have it as a ‘hold’ and 22 call it a ‘buy’. The stock’s average rating is ‘buy’ with a consensus price target of 1,390.85p.

As of 15:10 UTC, buy WPP shares at 1,318.00p.

As of 15:10 UTC, sell WPP shares at 1,316.00p.

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Prices can go up and down meaning you can get back less than you invest. This is not advice. Dealing services provided by Hargreaves Lansdown.

Trade Stocks With Hargreaves Lansdown From £5.95 Per Deal >>

Prices can go up and down meaning you can get back less than you invest. This is not advice. Dealing services provided by Hargreaves Lansdown.

 
 
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