SOBR Safe (SOBR)

The SOBRsafe system pairs alcohol-awareness tracking with biometric verification, helping customers confirm both the test result and the identity of the person being screened. Results can be transmitted to a cloud-based platform that supports real-time alerts, reporting, and administrative oversight. This model is aimed at organisations that need fast, non-invasive screening in environments where impairment can create safety, liability, or regulatory concerns.

SOBR Safe operates as a hardware-and-software business with a single reporting segment. Its products may be sold directly or through channel partners, sales agents, enterprise channels, and consumer-facing digital routes. The company’s principal commercial focus is North America, where its potential markets include fleet operations, logistics, manufacturing, construction, judicial and probation services, rehabilitation monitoring, and other settings that require repeatable alcohol-awareness checks.

For investors, SOBR Safe represents an early-stage public company built around a specialised safety technology niche. Its differentiation rests on touch-based alcohol detection, cloud reporting, and biometric confirmation, rather than broad healthcare diagnostics or conventional workplace testing.