Supply chain platform IBM Sterling adds new tracking features

Supply chain platform IBM Sterling adds new tracking features

  • Ali Raza
  • 14th January, 13:35
  • IBM's supply chain platform, IBM Sterling, will soon add new features that would improve data integration and product tracking.
  • The company has partnered up with multiple other firms that are contributing to the improvement of the supply chain industry through joint projects.
  • The new improvements to the platform would allow retailers to improve and blend the online and offline shopping experience.

A new announcement by the IBM Sterling supply chain platform revealed that the platform will soon receive new tracking features created by Publicis Sapient, Salesforce, IBM Services, and others. The announcement was published this Monday, January 13th, and it claims that new additions will allow the collaboration of blockchain and AI-based suite, which will result in quickly solving returns and various other logistics challenges.

Furthermore, IBM Services is collaborating with Bluewolf on creating a new connector service, which would allow IBM Sterling to join Salesforce Commerce, Service, and Marketing Clouds.

This would allow retailers to mix online and offline shopping experience, but also help reduce the shopping frictions. It would allow retailers to optimize product returns and back and front-office connectivity through better organization.

IBM’s efforts to improve the supply chain industry

Meanwhile, Publicis Sapient is focusing on optimization of returns, with the goal of extending the capabilities of IBM Sterling AI. As a result, organizing returns would be further simplified, and it will be easier to deliver products to their final destination.

There are also other benefits delivered by other providers, such as project44’s ability to automate various inefficiencies that may be encountered within carrier networks, and alike.

IBM has seen a major series of various developments within the supply chain industry, with IBM Sterling being only the latest one of them. The platform was launched last year in October, and its focus is data integration between supply chain participants.

However, IBM also developed additional solutions, such as TradeLens, which was created in collaboration with Maersk. Further, the company also partnered up with retail giants, coffee distributors, and others, which provided it with a strong presence in the food industry.

By Ali Raza
A journalist, with experience in web journalism and marketing. Ali holds a master's degree in finance and enjoys writing about cryptocurrencies and fintech. Ali’s work has been published on a number of cryptocurrency publications. Raza is the co-founder of, too, a site dedicated to educating people on 5G technology.

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