- Apple restricts iPhone purchases at its online stores to 2 per person amidst the Coronavirus pandemic.
- Apple recently closed its worldwide stores except in China to minimize the spread of the flu-like virus.
- Apple reiterates an expected hit to its quarterly sales and profit due to the pandemic.
In its announcement on Friday, Apple Inc. (NASDAQ:AAPL) said that it will be limiting the online purchase of iPhones to two devices per person in multiple markets including the U.S and China.
Apple had recently suspended operations at all of its worldwide stores except in China as Coronavirus continues to spread quickly forcing governments to order lockdowns and restrict people to their homes.
At Apple’s online store, the page no longer allows people to insert a quantity of more than 2 for an iPhone of the same model. The only other instance that matches such a strategy was in 2007 when Apple had initially launched its iPhone in the market and wished to restrict people from reselling.
Apple Reiterates An Expected Hit To Its Quarterly Sales And Profit
Apart from mainland China and the U.S, buyers from Singapore, Taiwan, and Hong Kong have also reported receiving a similar disclaimer on Apple’s online store.
An Apple spokesperson refused to comment further on the news at this stage.
Owing to the falling demand and massive disruptions to the supply chain due to the Coronavirus pandemic, Apple has already warned that its sales and profit are likely to take a significant hit in the current quarter.
Apple complied with the extended Lunar New Year holidays in China and kept its nationwide stores closed to minimize the risk of fast transmission of the flu-like virus. The U.S tech giant resumed operations in mainland China on March 13th as the peak phase of the pandemic was reported to have faded away in the country.
Apple’s primary supplier, Foxconn also followed in its footsteps and closed its production centers in mainland China. Founder Terry Gou, however, was recently reported quoting that operations are now slowly returning to normal in the region.
WHO Brands Europe As The Epicenter Of The Coronavirus
The health emergency, however, is now taking the rest of the world under its grasp with Europe branded as its epicenter by the WHO. With business closing stores in various markets to contain the spread of the deadly virus, Apple and a range of other hardware companies are reporting a sharp decline in global demand.
The outbreak that started in Wuhan, China, has so far penetrated 178 countries. 240,000 people have been infected worldwide and the virus has also caused around 10,000 deaths.
Apple is currently exchanging hands at around £206.37 in the stock market that marks a little under 20% decline in 2020 so far.