Huawei Unveils New High-End Phone Lineup, Targets Apple and Samsung

on Mar 26, 2020
  • P40 Pro Plus, equipped with 5G capabilities and 100x zoom, set for release on April 07 in Europe
  • Two additional P40 models will be released, ranging from 799 EUR to 1,399 EUR
  • Huawei's inclusion in the U.S. Entity List means Google can’t include its apps or operating system on Huawei anymore

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Huawei, publicly traded as Dinglong Culture C (SZ:002502), has unveiled its new flagship phone “P40 Pro Plus” to rival smartphone giants Apple (NASDAQ:AAPL) and Samsung (KRX:005930).

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P40 Pro Plus is a phone of the highest quality ever produced by Huawei. The phone, officially set for release on April 07, will sell for 1,399 EUR in Europe.

The Chinese tech giant is releasing three new models in total. In addition to P40 Pro Plus, Huawei is also releasing P40 Pro (priced at 999 EUR) and P40, with a price of 799 EUR.

“Arguably there could not be a worse time to launch a set of premium smartphones given the current global headwinds, but Huawei may be in a better position than some rivals,” Ben Wood, chief analyst at CCS Insight, told CNBC Thursday.

Wood is referring to the news that Apple is considering delaying the release of its new iPhone models by a few months due to the coronavirus outbreak.

“It had already prepared for a steep decline in sales outside China, something its rivals are now grappling with. Furthermore, current indications are that its home Chinese market is starting to recover from the impact of Covid-19.”

Equipped with five sensors in total, out of which four of them optical, P40 Pro Plus has capabilities for a total zoom range of 100x. Moreover, the phone is also supporting the upcoming 5G network.

“Huawei has raised the bar again with its camera technology and other elements,” said Wood.

However, unlike Samsung and Apple, Huawei is facing major difficulties. It’s inclusion in the U.S. Entity list means that Google had to cut ties with Huawei. As a result, Huawer is not allowed to include Google apps or use the Android operating system on its smartphones anymore.

“This will unquestionably limit Huawei’s ambitions with these new products,” added Wood.

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