- The crypto and blockchain industry has attracted numerous celebrities.
- The list of celebrity crypto enthusiast is growing rapidly.
- Promoting cryptocurrencies through celebrities could make the sector mainstream.
Since its launch, the crypto space has been reeling in adopters from all walks of life. Keen to leverage the benefits of cryptocurrencies, renowned celebrities also began hopping on to this bandwagon to avoid being left out.
While most celebrities shied away from supporting the crypto industry at first, this is no longer the case. The number of celebrity crypto enthusiasts has been growing rapidly. This population includes famous individuals in the sports, music, acting, and tech sectors among others.
While the nascent sector offers numerous perks to celebrities, the relationship is mutually beneficial. This is because celebrities have millions of followers both online and offline. As such, they are a powerful avenue that could help the crypto industry become mainstream.
Here’s a list of celebrities that have fully embraced the crypto and blockchain industries.
1. Lionel Messi
Who doesn’t know Lionel Messi, a footballing superstar? On December 8, 2017, Sirin Labs unveiled that it had appointed Messi as its brand ambassador. After he posted that he was happy to join the blockchain revolution on Facebook and Instagram, he invited his fans to go the blockchain way too.
The great LEO MESSI has seen the #Blockchain light 💡— SIRIN LABS (@SIRINLABS) December 8, 2017
Welcome to SIRIN LABS LEO 👋👏🤝 #messi #ethereum #cryptocurrency
Join our Telegram community to learn more – https://t.co/E6GG8U2zp7 https://t.co/XkjBe7QVBh
They have since released this advert.
2. Luis Suarez
Suarez is a football star who plays alongside Messi as a striker for FC Barcelona and Uruguay’s national football team. On August 25, 2017, he started promoting an Ethereum-based prediction platform dubbed Stox. In so doing, Suarez invited his 24.2 million followers to help him “build the best prediction market in the world”.
3. Floyd Mayweather
Mayweather is a boxing champion and like Suarez, he also promotes Stox. Apart from the Ethereum-based prediction platform, he backed Hubii Network’s ICO. He teamed up with Hubii for this deal three days before his historic fight with Conor McGregor on August 26, 2017. As a result, he marketed the Hubii Network to his followers; 13 million on Facebook, 19 million on Instagram, and 8 million on Twitter.
4. Mike Tyson
Mike Tyson is a boxing legend well-known for his ferocious boxing style. He joined hands with Bitcoin Direct in 2015 to launch Bitcoin ATM, which reportedly completes a transaction in ‘less time than Tyson knocked out an opponent’. While rolling out the ATM line, Tyson noted that he was elated to join the bitcoin revolution, potentially influencing millions of his fans to do the same. A questionable thing to do, just before a fight.
5. Ashton Kutcher
Kutcher is a bit-time Hollywood actor and a significant technology investor. He first tweeted about blockchain technology, Ethereum in specific, in 2014. At the moment, he is an investor in the Bitbay exchange. Also, his company, Sound Ventures backed Unikrn, a blockchain-based eSports betting platform in 2015. As such, Kutcher could potentially influence his followers; 18 million on Facebook, 2.5 million on Instagram, and 19 million on Twitter to join the crypto space.
6. Jamie Foxx
Jamie Fox is an Oscar award-winning actor, singer comedian, and producer. He joined the crypto space by promoting Cobinhood’s initial coin offering (ICO) in 2017. He tweeted that he was eager to participate in the ICO that would help build an exchange that does not have trading fees. In so doing, he marketed the crypto sector to his approximately 5 million fans.
However, Cobinhood is another failed project having announced it will shut down operations. It is currently going through that process.
7. The Game
He is an American rapper, made big by Eminem and 50 cent, who owns a marijuana dispensary in California. Apparently, the blockchain leaves no stone unturned when it comes to disrupting legacy industries. The Game’s interests aligned with those of Paragon, a blockchain firm that seeks the revolutionize the marijuana industry. This saw him become a board member of the company. He shared the news of working with Paragon via a tweet, attracting the attention of his more than 1 million followers.
Paragon has also claimed bankruptcy, citing ‘legal battles’ and ‘compliance’ as the key reason. It is now shut down.
8. DJ Khaled
DJ Khaled is an American DJ, record executive, songwriter, record producer, and media personality. DJ Khaled touted the ICO of Centra, a blockchain firm that created a token dubbed CTR. In his Instagram post, he held a Centra titanium debit card. He claimed that the card was the ultimate winner in cryptocurrency debit cards. In doing so, he advertised the project’s ICO to his 8.5 million followers.
Nas is an American rapper, songwriter, entrepreneur, and investor. While he still makes hip-hop music, he is a serious investor. This path saw him invest in more than 40 startups. One of the startups he invested in was San Francisco-based Coinbase exchange. At the moment, Coinbase is the leading crypto exchange in the US.
Redfoo was part of the American electronic dance music duo named, LMFAO. A 2018 report unveiled that he had started working for Ethereum as a coder. His love for the blockchain industry also saw him donate several personal items for the TokenStars Crypto Christmas Charity Auction.
11. Mel B
Mel is an English songwriter, singer, rapper, and TV personality, made famous by the Spice Girls as scary-spice. She was among the first celebrities to take note of the potential of cryptocurrencies. In 2013, she became the first musician to accept Bitcoin as payment for her music. According to her, Bitcoin united her fans across the globe. While other artists, including 50 Cent followed this trend, she remains the pioneer.
The bottom line
Most of these popped up during a turbulent period for the cryptocurrency industry. ICOs were rife with scams and legislation was unclear. Since, most of the scam-artists have been weeded out of the industry.
With each passing day, more celebrities continue joining the crypto space. The most recent celebrity crypto enthusiast is Kris Humphries, a former NBA player that was once married to Kim Kardashian. He pledged his support for Chainlink on April 7, 2020.
Do you think partnerships between celebrities and crypto firms could be the key to making crypto mainstream? Share your thoughts in the comment section below.