Apple launches new MacBook Pro 13-inch that addresses keyboard issues

Apple Inc. (NASDAQ: AAPL) announced its new MacBook Pro with a 13-inch display on Monday. The company said that the new machine will come with twice the storage capacity (256 GB) on its entry-level model as compared to the previous version. Despite the storage upgrade, the company kept the price unchanged at £1,045.

The new MacBook also fixes the keyboard issues that were previously reported by the MacBook Air and MacBook Pro 16-inch users. The launch of Apple’s new MacBook Pro 13-inch on Monday effectively marks an end to the use of the butterfly keyboard that Apple installed in its previous machines.

The New MacBook Pro uses 10^th generation Intel processor

In the newly launched MacBook’s base model and a few other cheaper variants, Apple continues to use Intel’s 8^th generation chips. The higher-end models, on the other hand, offer the newest 10^th generation Intel processors.

The higher-end variant of the Apple’s MacBook Pro 13-inch with upgraded Intel processor is priced at £1,445. The new MacBook will also deploy Apple’s trademark Touch Bar right above the keys for a myriad of shortcuts depending on individual applications.

Apple has launched multiple new devices in the past months. In April, the U.S tech giant released its new iPhone SE that costs roughly £320. The company had also launched two iPads Pro and a new MacBook Air in March.

As per Apple, consumers are welcomed to place their orders for the new MacBook from Monday with deliveries expected to begin before Friday.

Apple tops analysts’ estimates for earnings and revenue in Q2

Apple reported its quarterly financial results last week that topped analysts’ estimates for earnings and revenue. The company, however, said that its cash reserves dropped to £153.47 billion at the end of the second quarter. Commenting on the earnings report, CEO Tim Cook also acknowledged the impact of COVID-19 on Apple’s financial performance and said that the ongoing market uncertainty makes it difficult for the company to give meaningful financial guidance for the third quarter.

Apple was reported roughly 1% down in the early session on Monday. At £231 per share, Apple is currently less than 5% down year to date in the stock market after dropping to as low as £181 per share in March.

Apple’s performance in 2019 was reported largely upbeat with an annual gain of a little under 50%. The £1.0 trillion company currently has a price to earnings ratio of 22.49.