- Brave’s private-by-design Ads have attracted major brands including Verizon.
- Brave’s chief policy officer believes this growth was sparked by the current work from home trend.
- Despite Brave’s growth, it is yet to offer direct competition to leading browsers like Chrome.
Brave, a privacy-centered and crypto-friendly web browser now has more than 15 million monthly users. The firm unveiled this news via an official announcement on May 3, noting that its web browser also registered 5.3 million daily users. Per the publication, the number of daily users went up from 2 million in the past year, and the number of monthly users surged 50% since the rolling out of Brave 1.0. in November 2019.
According to the announcement, Brave also saw the number of private-by-design Brave Ads increase to 1,530 campaigns since their release in the past year. Reportedly, this figure denotes a 250% increase from the 400 campaigns that the browser recorded in October 2019. Sponsored images also brought in 50 campaigns since their launch in February this year.
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Brave’s private-by-design Ads continue attracting major brands
Per Brave recent campaigns came for leading mainstream firms such as Verizon, Newegg, Chipotle, and PayPal. Through using Brave for advertisements, these companies joined firms such as Amazon, Lenovo, CBS, and Logitech among others which had previously adopted Brave’s private by design Ads.
Explaining why major brands are going the Brave way, the publication revealed that Brave Ads campaigns are now supported in 183 countries across the globe. On top of this, the Ads have a 9% click-through rate (CTR), which is towers the current 2% industry average.
Commenting on this achievement, Brave’s chief policy officer, Johnny Ryan said this surge was likely triggered by the remote-work trend, which has been brought about by the COVID-19 pandemic. He noted that people are inclined to choose the fastest way to work. As such, if they find an option that comes paired with better privacy and security, their employers are likely to switch.
Slow but steady growth
Despite its massive growth, Brave is still not in a position to match major contenders such as Google’s Chrome browse. Chrome, which developed the Chromium technology that Brave is based on has far more users than Brave. For comparison purposes, Chrome’s Android app surpassed 5 billion downloads in June in the past year.
At the moment, Chrome reportedly dominates the market with a 68% share. Trying to destabilize this dominance, Brave has previously filed numerous complaints against Chrome for purportedly collecting too much user data. Per Brave, the Chrome browser leverages hidden web pages to send personal information to advertisers. However, these efforts proved futile seeing as the Chrome browser remains prevalent.
Do you think Brave’s growth implies people are becoming weary of major browsers leaking their personal information? Share your thoughts in the comment section below.