Campbell’s celebrates changes to label with first official NFT collection

To mark the occasion of its new label design, Campbell’s is introducing the first NFT collection in its history as a brand. The collection, created by innovative street-style illustrator and artist Sophia Chang, contains 100 Campbell’s authenticated NFT art works, Invezz learned from a press release. They will be available for sale via NTWRK starting July 27 at 5:30 PM EST.

All proceeds will benefit Feeding America

This is the first label change since Andy Warhol. The iconic red and white can has been part of pop culture and art since Andy Warhol’s unforgettable ‘Campbell’s Soup Cans’ series. Starting at 5:30 PM EST on July 27 until 9:00 PM on August 6, an animated, exclusive NFT art work will be auctioned off on OpenSea. All funds from the collection will be provided to Campbell’s long-term partner, Feeding America.

Art and passion that empower

Sophia Chang, a self-proclaimed Campbell’s enthusiast, has become famous for her artwork, of which putting a twist on classic art styles is typical. Her approach to art and passion to empower communities is reflected in the artistic interpretation of the can, creating a contemporary feel. The NFT collection pays homage to the brand’s continued evolution over the years.

After the changes, the label features a number of innovative components and touches to give the brand a more modern feel without departing from its heritage. These include a contemporary logo scripture based on the signature of the founder, Joseph Campbell.  

Linda Lee, Chief Marketing Officer of Meals & Beverages at Campbell’s, said: