Mercedes-AMG Petronas F1 announces partnership with FTX

The Mercedes F1 Team and leading crypto exchange FTX announced a new long-term partnership spanning multiple race seasons. Both the cars and the drivers will display FTX’s logo. Some branding elements will be revealed during the next big racing event - the Russian Grand Prix on 26 September. FTX’s logo will also be featured on all partner logo displays in the trackside communication and hospitality facilities, the team’s fleet of Mercedes-Benz trucks, and in the garage.

Sam Bankman-Fried, CEO & Founder of FTX, said:

Upcoming initiatives include integration of NFT collection FTX Pay

Apart from the partnership, the exchange and Mercedes F1 plan a number of additional strategic initiatives, including the integration of the NFT collection FTX Pay and some projects related to corporate social responsibility. These will be announced and rolled out on an undisclosed future date.

Expanding brand reach

To expand FTX brand reach to F1’s fans all over the world through marketing initiatives, FTX will have access to drivers Lewis Hamilton and Valtteri Bottas among other members of the Mercedes-AMG Petronas Formula One Team.

Toto Wolff, Team Principal and CEO of Mercedes-AMG Petronas F1 Team, commented: