Here’s why Sonoma Pharmaceuticals is up 70% on Tuesday morning

Shares of Sonoma Pharmaceuticals Inc (NASDAQ: SNOA) jumped 70% in premarket trading on Tuesday as the company launched its first-ever over-the-counter products on Amazon.

Sonoma debuts in the OTC market

According to the press release, Sonoma Pharmaceuticals limited its offerings to “prescription or office dispense products” available only from physicians for over two decades.

The newly launched OTCs mark Sonoma’s debut in a new market of products that are sold directly to consumers. As per CEO Amy Trombly:

Sonoma launched three products in total

One of these products, MucoClyns, is now available on Amazon in Europe, while another two, Ocucyn Eyelid & Eyelash Cleanser and Regenacyn Advanced Scar Gel, have been launched on Amazon U.S.

All three of the newly launched OTCs are based on its patented Microcyn technology. The announcement comes a month after Sonoma Pharmaceuticals expanded its dental care line in the United States and Switzerland.

On a year-to-date basis, the $17 million company is now up about 20%.