What made Grove Inc shares jump 70% on Thursday morning?

By: Wajeeh Khan
Wajeeh Khan
Wajeeh is an active follower of world affairs, technology, an avid reader, and loves to play table tennis in… read more.
on Oct 14, 2021
  • Grove Inc announced the launch of its new eCommerce subsidiary, Upexi.
  • Upexi will target Amazon brands to scale the hemp specialist's online business.
  • Shares of the Nevada-based company are up over 70% on Thursday morning.

Shares of Grove Inc (NASDAQ: GRVI) climbed by more than 70% on Thursday morning after the hemp specialist announced the launch of Upexi – its latest growth initiative.

Upexi to help scale online business

In a press release this morning, Grove said the newly launched wholly-owned eCommerce subsidiary will target Amazon brands to scale its online business. According to CEO Allan Marshall:

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We’ve seen exponential growth in our hemp business over the past two years and continue to grow. It’s now afforded us the ability to expand into other verticals. Amazon aggregation has been a goal for us since the beginning. We’re hoping to add 10+ Amazon and eCommerce businesses to the portfolio over the next year, and another 10 the following.

Grove Inc raised roughly $11 million via its IPO in June; proceeds it used to acquire VitaMedica – an online seller of nutritional supplements. The $126 million company now has a price to earnings ratio of 39.09.

Upexi is well-positioned as an Amazon Aggregator

With a powerful marketing team, partnership with Amazon PPC buyers, and programmatic ad technology, Upexi is well-positioned as an Amazon Aggregator.

So far, Grove has benefitted greatly from its hemp business that fuelled a 250% year-over-year revenue growth in fiscal 2021. Its fourth-quarter revenue alone was up 361% compared to the same period last year.

In fiscal 2022, Grove expects to generate up to $55 million in revenue that represents another 100% growth.  

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