McLaren Racing Collective, running on Tezos, launches today

McLaren Racing has launched the ‘McLaren Racing Collective,’ a platform where McLaren Racing NFTs or digital collectibles are available for sale, Invezz learned from a press release.

Anyone who wants to own an element of McLaren Racing can get one here. Fans and blockchain community members can buy different components of the MCL35M 2021 Formula 1 race car built from official McLaren Racing CAD. 

First 5,000 fans get a free collectible

The first 5,000 fans to join McLaren Racing Collective will get a free digital component. The rest are available for purchase as they drop. The final goal is to collect all 22 and assemble the full digital MCL35M race car. The assets will drop in five stages, with the first four components available this Sunday, 24 October. 

Tezos is McLaren Racing Collective’s official technical partner

The platform runs on Tezos, who also serve as official technical partner to McLaren Racing Collective. The first fan to assemble the vehicle wins a VIP trip to 2022 Formula 1 grand prix. If you’re not them, fear not: this is only the first of many such releases aimed at integrating the marketplace into McLaren Racing’s long-term fan engagement strategy. 

Sweet integrates Tezos

Major enterprise NFT solutions provider Sweet announced the integration of Tezos to its NFT platform today. Tezos’ first collection on the platform is a profound, highly-gamified NFT fan experience that McLaren Racing fans will love.

Tom Mizzone, CEO of Sweet, commented: