Crypto.com is Twitch Rivals’ official global marketing partner

Crypto.com, the world’s most dynamically growing crypto platform, and Twitch Rivals announced a unique, one of a kind marketing partnership, Invezz learned from a press release.

Twitch Rivals is the top destination for live competitive entertainment on interactive livestreaming service Twitch, a global community that comes together every day to create unique and unpredictable experiences from the interactions of millions.

First official marketing partner

Crypto.com becomes the live entertainment hotspot’s first Official Global Marketing Partner and their first partner in Asia Pacific in history. The crypto exchange will also bridge the gap between crypto and esports through this multi-year partnership.

Kris Marszalek, cofounder and CEO of Crypto.com, said:  

The exchange will have media placement, in-stream branded segments, category exclusivity, activations at Twitch events, and more as a Twitch Rivals Official Marketing Partner.

Partnership launches live from Vegas on November 4

The unique partnership will launch tomorrow, November 4, during Twitch Rivals: Ultimate Challenge, live from Las Vegas. A LAN competition and IRL challenges will take place during the two-day event.

Crypto.com will receive brand exposure through more than 250 Twitch Rivals broadcasts per year all over the world: from North America and Latin America through Europe, the Middle East, and Africa to Asia-Pacific.

Lou Garate, Head of Global Sponsorship Sales at Twitch said:

Crypto.com serves over 10 million customers

The world’s fastest growing crypto exchange and app is able to serve more than 10 million people around the world. It also features Crypto.com Visa Card, the world’s largest crypto card program, a DeFi wallet, and crypto.com NFT, the premier platform for collecting and trading carefully selected NFTs from the worlds of sports, design, art, and entertainment.