Manchester City and ex-OKEx sign in-stadium presence deal

Cryptocurrency exchange OKX (OKB/USD), formerly OKEx, has concluded a multiyear partnership with English Premier League champion Manchester City, CoinDesk reported. This is OKX's first entry into soccer sponsorship.

City was champion in three of the past four seasons. They are currently at the top of the Premier League table and playing in the latter stages of the FA Cup and UEFA Champions League.

Etihad Stadium gets OKX branding

The exchange will display branding at the Etihad Stadium, the club’s home stadium, and the partners will be exploring additional projects together, OKX announced today. No additional terms of the agreement were disclosed.

Roel De Vries, Chief Operating Officer of City Football Group said:

Jay Hao, CEO of OKX added:

Manchester United signed $27M deal with Tezos in February

Sponsorship deals between crypto companies and sports teams or events are becoming more and more common. In February, City rival Manchester United signed a sponsorship agreement with Tezos (XTZ/USD) reported to be worth $27 million a year.

OKX crypto exchange is the second-biggest one in the world by spot trading volume and has more than 20 million users worldwide.