Icecap and Mouawad to create NFTs of Miss Universe crown

International luxury jewellery house Mouawad and Icecap, the world leader in creating NFTs for investment-grade diamonds, have signed an agreement to offer fractionalized ownership of the Miss Universe crown, created by Mouawad, through NFTs, Invezz learned from a press release.

This will be arranged through the two companies’ Dubai subsidiaries.

NFTs issued in H2/2022

The companies are expected to issue the fractionalized NFTs in the second half of 2022. They will be available on select crypto trading platforms, and an expert will set the initial value. Once listed, supply and demand will determine their value.

Fans of the Miss Universe pageant will have access to the unique, iconic crown for the first time in history.

Jacques Voorhees, Icecap’s founder and CEO, commented:

Pascal Mouawad, Co-Guardian of Mouawad noted:

When and if the crown is retired, owners of the tokens can vote to auction their portions. Another possible option is placing it in a museum, and holders will be allowed to trade the tokens indefinitely.

Dr. Marwan Alroui, CEO of the Dubai Blockchain Center stated:

Paula M. Shugart, Miss Universe Organization President added: