WallStreetBets to pump LUNA: where to buy

By: Dan Ashmore
Dan Ashmore
Dan is currently living in Medellin, Colombia, where he is desperately trying to pick up just enough Spanish so… read more.
on May 12, 2022
  • LUNA has fallen 99.5% amid collapse of the UST stablecoin
  • Rumours the attack on the ecosystem was instigated by hedge funds or other institutional players
  • Luna has parallels to Gamestop and could end up turning into a meme coin, now utility of token is in question

WallStreetBets, the Reddit community which took the financial world by storm when they pumped GameStop up to the stratosphere in January 2021, alongside other meme-stocks such as AMC, may have a new target.

The community have turned their attention to Luna, the cryptocurrency which at one point was worth $42 billion, trading at $119 per coin, before a death spiral to where it currently trades at 1 cent. Invezz.com wrote an article yesterday digging into the entire saga, but in short, there was a run on the bank for its stablecoin UST. This mass panic and exodus caused the $1 peg to slip, and shortly after Luna collapsed, dropping 99.5%.

Are you looking for fast-news, hot-tips and market analysis? Sign-up for the Invezz newsletter, today.

Top places to buy Terra now


eToro is one of the world's leading multi-asset trading platforms offering some of the lowest commission and fee rates in the industry. It's social copy trading features make it a great choice for those getting started.

Buy LUNA with eToro today


Binance has grown exponentially since it was founded in 2017 and is now one of, if not the biggest cryptocurrency exchanges on the market.

Buy LUNA with Binance today

Gamestop Parallels

There are parallels to the Luna situation and Gamestop’s run last year. The Luna run, while not confirmed, is speculated to be the result of a large attack on the network, by either a hedge fund or other large institutional player. Gamestop, of course, was the most shorted stock on the market in January 2021, when WallStreetBets took hold of it and bought it in such volumes that an almighty short squeeze occurred. Melvin Capital, for example, lost 50% in January 2021 – a result which was seen as a mighty victory for the ritual investor against Wall Street.

With suspicions that hedge funds or other institutions caused Luna to collapse, this is essentially the same thing – although retail investors are very much the losers. Investors who held Luna have lost everything, while many were using the Anchor protocol, a crypto version of a savings account, to earn yield on UST – which was believed to be anchored to the dollar.

Instead, UST lost its peg and everything connected to the Terra ecosystem was obliterated. A $100 investment now would buy the same amount of Luna coins that $1.2 million would have bought at the peak one month ago.


Meme Angle

As for the meme angle, it is very easy to imagine a narrative developing here quite quickly. Luna has shed its main use – if UST restores its peg, founder Do Kwon has intimated that he will collateralise it, hence meaning Luna, which was previously used to algorithmically keep UST’s peg at $1, would no longer have this utility.

But traders could flock to the nearly-dead token to own a piece of financial history, or try to inflate its price back up to help recover some losses which retail investors took in the last couple of days. The below poll is drawn from the WallStreetBets telegram group, traditionally the place where cryptocurrency investors gather to discuss coins.

If Terra is dead – and the word is still that Do Kwon and company are trying to revive it – the community could still bond together to maintain the blockchain as a meme or relic of this dark chapter in cryptocurrency.

Stranger things have happened.

Invest in crypto, stocks, ETFs & more in minutes with our preferred broker, eToro
68% of retail CFD accounts lose money