Walmart vs Target: Expert picks a side ahead of retail earnings

on Aug 15, 2022
  • Steph Wissink likes Walmart stock better than Target Corporation.
  • The Jefferies' expert defended her pick on CNBC's "Power Lunch".
  • Walmart revealed a partnership with Paramount Global on Monday.

Follow Invezz on Telegram, Twitter, and Google News for instant updates >

Walmart Inc (NYSE: WMT) is a better pick for an economic downturn that’s coming than its peer Target Corporation (NYSE: TGT), says Steph Wissink. She’s a Managing Director at Jefferies.

Wissink defends her pick on CNBC’s ‘Power Lunch’

Copy link to section

Wissink prefers Walmart that lowered its guidance last month primarily because it’s focused more on “staples” rather than “discretionary” items. Making her case this afternoon on CNBC’s “Power Lunch”, she said:

On the Walmart retail side, which competes more directly with Target, the one thing that we favour is the business mix. It’s 65% necessity and grocery that tends to be a winner in recessions.

Walmart is set to report its Q3 results on August 16th. Consensus is for the big box retailer to earn $1.60 a share (down 10% YoY) on $149.96 billion in revenue (up 6.4% YoY).

The stock is down roughly 17% versus the start of the year 2022.  

Featured Broker

Looking to invest?

Invest and trade CFD stocks, ETFs, digital assets & commodities in minutes with our highest-rated broker.


Walmart reveals a partnership with Paramount Global

Copy link to section

Also on Monday, the retail behemoth said members of its loyalty programme (Walmart+) will now have access to Paramount+ (streaming service) – a partnership that reiterates its commitment to rival Inc.

Are you looking for fast-news, hot-tips and market analysis? Sign-up for the Invezz newsletter, today.

Wissink also likes Walmart as it’s expanding into fintech, healthcare, and other services that make it more “multi-dimensional” in terms of profitability. She also noted:

We do see them taking incremental price but still widening those price gaps. So, in a position to take share in the big categories that matter most to consumers every week they’re going to the store.

Wissink recommends that you buy Walmart stock that has upside to $150 a share.


Copy expert traders easily with eToro. Invest in stocks like Tesla & Apple. Instantly trade ETFs like FTSE 100 & S&P 500. Sign-up in minutes.


77% of retail CFD accounts lose money.

Get demo account
USA North America Retail Stock Market World