OANDA is making over 1,500 of its instruments accessible to TradingView's users

In an exclusive Interview with Invezz, OANDA's Managing Director, Europe, Marcin Niewiadomski, shared insights on their collaboration with TradingView and expansion strategy.

Can you highlight the key advantages that the OANDA and TradingView partnership brings to traders in the EU?

TradingView is the world’s largest charting platform and trading social network.

It provides its users with advanced charts and tools that can help traders improve their technical analysis and trading strategies.

Through the integration, we are making over 1,500 OANDA instruments directly accessible to TradingView's 50 million user base.

This way, we are empowering traders to spot, evaluate, and trade opportunities straight through to their OANDA account without leaving the TradingView platform.

Traders are always looking for fast and reliable access to trading opportunities.

Through this collaboration with TradingView, we are giving them the convenience of trading directly from the world's leading charting platform, with simultaneous access to all the benefits offered by OANDA, such as fast order execution and low trading costs.

In short, what we are offering is a seamless experience, allowing traders to make better use of market analysis tools.

They can use TradingView's 'supercharts' with smart drawing tools, monitor and modify trades on the go, create personalised watchlists, and receive instant market alerts.

They have the possibility to engage in the largest social network on the web for traders and investors.

Could you share some insights into OANDA's strategy for global expansion and the role this partnership plays in it?

At OANDA, we always strive to transform the way our clients meet their currency needs, so introducing new instruments, tools or ways to trade is always a part of our strategy.

We constantly aim to improve the trading experience we provide, as evidenced by the numerous industry awards we have received.

Just recently we have been named TradingView’s Broker of the Year for 2023 - the first time we’ve received this award (after being named Most Popular Broker three years in a row, 2020-2022).

At the same time, another big part of our strategy is education.

Participation of retail traders and investors in the financial markets has been growing steadily in the past decade, especially during the pandemic, with new traders being most often motivated by a desire to learn a new skill and likely to start trading because of market volatility, offers and the rise of intuitive online trading solutions.

But this has led to traders being left more to their own devices.

Therefore, access to education, tools and insight is key.

The TradingView integration supports both parts of our strategy.

The partnership enables us to offer cutting-edge technologies and tools that not only elevate but also streamline our clients' trading experience, while also enriching our educational offering, which supports them in making decisions. It’s a winning combination for everyone.

What impact do you believe artificial intelligence and machine learning are having on trading strategies and market analytics?

New technologies in general are making it easier than ever for people to invest and trade.

That’s why we see a new generation of investors, who are keen to make their own decisions and cut out the middleman.

They are tech savvy and willing to use new technologies to enhance their trading experience.

That’s why as a broker we want to give our clients the opportunity to trade smarter, to empower them to trade with insight and confidence, by providing the best trading infrastructure and unique tools that allow our clients to discover and seize market opportunities.

We strive to be the trading partner our clients need to succeed. Again, this is why the TradingView integration is so crucial.

Artificial intelligence can definitely be used to help with market analysis, identifying trading opportunities and optimising portfolios.

Data filters, stock screeners, live market updates or automated portfolios are some of the solutions widely used by traders.

However, as with any new technology, using AI and machine learning in trading can present some challenges and risks.

It's important to remember that AI is only as effective as the trader who employs it.

Faulty algorithms or cybersecurity threats are real risks, which is why the importance of human judgement is still something that we cannot overestimate in trading.

The most important thing is to strike a balance - use the available technology, while also applying your human intellect and trading instincts.

When you combine these, your trading experience will definitely improve.

How are the needs and behaviours of retail traders diverging from those of institutional traders, and how is the industry responding to these differences?

Like I mentioned, the participation of retail traders in financial markets has been growing in recent years.

They are usually driven and motivated by the desire to acquire new skills, so that they can meet their lifestyle aspirations or the needs of their families.

They treat trading as an additional, not the sole, source of income.

Trading is their side-hustle, a bonus. So, naturally, the way they trade is different compared to how institutional players do it.

Obviously the biggest difference is the volume of money typically traded by both groups, but also their level of expertise and access to knowledge and research.

Brokers usually recognise this difference by introducing different rates, at which professional traders and private investors trade..

For instance, at OANDA Europe Limited, clients can upgrade their accounts from 'Retail' to 'Professional' status by meeting certain criteria outlined by the UK regulator.

What role does sustainability play in your business model, especially considering the increasing importance of ESG factors among investors?

We believe that sustainable profitability can exist harmoniously with our core principles.

We strive to provide a stimulating, respectful and empowering environment with equal opportunities for all our employees, where there is always room for personal growth, as well as giving back to the community.

We also make sure that our office spaces meet key sustainability standards, through solutions like energy efficiency, sustainable water and waste management, good accessibility and indoor environment quality.