What’s going on with the McDonald’s share price?

Investors and traders interested in McDonald’s may have noticed it was quite a rocky weekend for the famous fast-food brand.

McDonald’s stock lost almost $13 – over 4% of its total share price – in the past five days alone. But why?

McDonald’s tech goes bust

On Friday, the global McDonald’s brand experienced a technical glitch that led to what the company called an outage caused by a configuration change in its tech systems.

Thanks to how reliant its restaurants are on human-less interactions, it was a malfunction that shut the doors of hundreds of McDonald’s franchises throughout Europe, Japan, the UK and even Australia.

What caused the McDonald’s outage?

While some feared a cyber breach, apparently this was not the case.

As McDonald’s themselves communicated on their site on March 15^th:

New McDonald’s uniform

The McDonald’s share price has also seen some action lately for a very different reason: new McDonald’s uniforms.  

The company announced recently that its employees would now be able to wear a less restrictive, non-binary and gender neutral ‘uniform’ that would allow jeans, headgear like beanies and many other apparel items that staff best feel reflect their identity.

This comes just two months after the company also announced it would be rolling out new biodegradable, sustainable aprons, staff shirts and staff jeans.