Meta to bring back cash incentives for content creators

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Written on Apr 4, 2024

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Content creators on Instagram and Threads will now be able to make money.
Cash bonuses are being tested in the U.S., South Korea, and Japan only for now.
Meta Platforms stock has well over doubled in the trailing twelve months.

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Meta Platforms Inc (NASDAQ: META) is in focus today following a report that it’s reintroducing cash bonuses for content creators on its social media apps.

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What we know about Meta’s cash bonus initiative

The seasonal programme is being tested in the United States, South Korea, and Japan only for now.

“Spring Bonus” is an invite-only initiative that will reward creators on Instagram for engagement not just on videos and reels like before, but pictures as well. Max they can earn in thirty days is $30,000.

Content labelled as “collaboration” or “branded” will not be eligible for monetisation, as per a Meta spokesperson who talked to Business Insider on Thursday.

The news arrives a couple months after Gene Munster of Deepwater Asset Management said Meta stock price could hit $700 by the end of 2025 as Invezz reported here.

Creators on Threads will also get incentives

The spokesperson also confirmed that Meta Platforms will similarly reward select creators for engagement on Threads – its Twitter like social app as well.

Jackson Weimer, a meme creator, has already started making money via the “Spring Bonus” programme. His estimated earnings, as per Business Insider, have hit about $70 in four days.

Adam Mosseri – the head of Instagram had first teased a likely return of cash incentives for content creators in October.

Note that $META is scheduled to report its financial results for the first quarter on April 24^th. Consensus is for it to earn $4.27 a share versus $2.64 per share a year ago. Shares of the tech titan have well over doubled in the trailing twelve months.