Oasis announces 2025 reunion tour, expected to boost UK and Ireland economies

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on Aug 28, 2024
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  • Streaming numbers for Oasis have surged by over 160%, reflecting the excitement for the reunion.
  • Dublin is already seeing a spike in hotel prices.
  • Local businesses plan special promotions and extended hours to capitalise on the footfalls.

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The announcement of Oasis’ 2025 reunion tour has ignited excitement across the music world, with fans and businesses eagerly anticipating its impact.

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The highly anticipated tour will visit major cities including London, Manchester, Cardiff, Edinburgh, and Dublin, promising to deliver more than just a nostalgic musical experience.

As the presale ticket registration opens, set to close at 19:00 BST on Wednesday, experts are forecasting substantial economic benefits for these cities.

The influx of visitors is expected to boost local economies, particularly in the hospitality and tourism sectors.

To boost hospitality and local economies

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With Oasis headlining venues that can host tens of thousands of fans, the economic ripple effect is expected to be significant.

According to a PA Media report, Thomas Pugh, an economist at RSM UK, anticipates the tour will be a “phenomenal sellout,” driving up demand for accommodation and hospitality services in the cities hosting the concerts.

Analysts are drawing comparisons to Taylor Swift’s Eras Tour, which finance experts noted significantly boosted restaurant and hotel revenues in the cities where she performed this summer, largely due to inbound tourism.

Earlier this summer, Barclays analysts predicted that Taylor Swift’s tour could contribute a £1 billion boost to the UK economy.

Pugh noted that past events, such as Taylor Swift’s Eras Tour and Foo Fighters’ performances, led to hotel prices in Cardiff surging by up to 500%.

Similarly, Oasis’ gig at the Principality Stadium in Cardiff is expected to cause a similar increase in hotel and accommodation prices.

The influx of concert-goers is also anticipated to have a marked impact on restaurants, pubs, and bars, benefiting from the increased footfall.

In Dublin, where Oasis will perform at Croke Park, the announcement of the concert has already led to a rise in hotel prices.

According to Booking.com, 96% of available hotel rooms in the city were booked shortly after the tour was announced.

Sacha Lord, night-time economy advisor for Greater Manchester, estimates that Oasis’ four planned gigs at Heaton Park could inject more than £15 million into the local economy.

Source: Statista

The combination of ticket sales, hotel bookings, and spending at local pubs and restaurants is expected to provide a significant economic boost.

“Events aren’t just about ticket sales,” Lord told PA Media, highlighting that the broader impact on the local area will be substantial.

The tour is anticipated to result in extra hours for staff, increased bookings, and renewed global attention on the region’s cultural heritage.

Local businesses are already preparing for the influx, with many planning special promotions and extending their hours to accommodate the anticipated crowds.

For cities like Manchester, which has a deep connection to Oasis’ musical legacy, the tour signifies more than just a series of concerts—it’s a celebration of the city’s cultural heritage.

Oasis streaming surge

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Ahead of the official tour announcement, Oasis’ music experienced a dramatic surge in streaming numbers.

Spotify reported a more than 160% increase in global streams of the band’s tracks from Monday through the following week.

This spike indicates the widespread excitement surrounding the reunion and highlights how deeply the band’s music continues to resonate with fans, even after their disbandment in 2009.

Government urged to capitalize on tour

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The anticipated economic impact of the Oasis tour has spurred discussions on how the UK government can further leverage the influx of international visitors.

Muniya Barua, deputy chief executive at BusinessLDN, told PA Media that the government should consider reinstating the Value Added Tax (VAT) refund rule for overseas visitors.

Barua argued that this measure could amplify the economic benefits of such large-scale events by encouraging increased spending from international tourists.

Concerns over ticket prices and hospitality costs

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As with any high-demand event, ticket prices for the Oasis tour are expected to be high.

Promoters have announced that tickets will start at €86.50, with additional service charges.

Industry experts, however, predict that prices could exceed €300, depending on the tiered pricing structure.

This has raised concerns among both fans and politicians, particularly regarding the potential for price gouging in the hospitality sector.

Eoghan O’Meara Walsh of the Irish Tourism Industry Confederation (ITIC) emphasized that while supply and demand will naturally drive up prices, it is crucial for the industry to uphold fair practices to prevent damaging the country’s reputation.

Reasons behind Oasis’ breakup

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The Oasis reunion tour is particularly significant given the longstanding rift between brothers Liam and Noel Gallagher, which led to the band’s disbandment in 2009.

The brothers’ split stemmed from enduring personal and creative tensions that intensified over time. Their relationship was marked by frequent arguments over music direction, lifestyle choices, and control within the band.

The final break came in 2009 at the Rock en Seine festival in Paris, when a physical altercation between the brothers led Noel to leave the band.

This fallout at the Rock en Seine festival marked the end of an era for Oasis fans, who have since been eagerly anticipating a reunion.

The announcement of the Oasis Live 25 tour aligns with the 30th anniversary of the band’s debut album, Definitely Maybe, and the upcoming 30th anniversary of their sophomore album, What’s the Story) Morning Glory?

The nostalgia surrounding these milestones has only heightened excitement for the reunion, making it one of the most talked-about events in the music world.

Reunion tours often become commercial hits

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Oasis’ reunion may place the band among numerous popular acts that have broken up and later reunited, generating substantial fan interest.

After disbanding in 1980, The Eagles reunited in 1994 for their “Hell Freezes Over” tour, which was a major economic success.

Their subsequent tours, including the “Long Road Out of Eden” tour, have consistently ranked among the highest-grossing tours of their respective years.

Led Zeppelin’s one-off reunion show in 2007 at the O2 Arena in London, while not a full tour, was a notable economic success.

The highly sought-after concert saw tickets sell for high prices and generated significant revenue through various channels, including merchandise and streaming.

Guns N’ Roses reunited in 2016 for the “Not in This Lifetime… Tour,” marking a major comeback with original members Axl Rose, Slash, and Duff McKagan. The tour grossed over $500 million.

Fleetwood Mac has reunited several times, with a notable comeback in 1997 for “The Dance” tour. Their 2018-2019 reunion tour, following Lindsey Buckingham’s return to the band, was a commercial triumph.

The “An Evening with Fleetwood Mac” tour grossed over $100 million, demonstrating the strong market for classic rock reunions.

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