Samsung bets on giant screens with $30,000 Micro RGB TV

Samsung’s latest television shows where big-screen home viewing is heading.

In August, the company introduced a 115-inch 4K set priced at $30,000 that uses a new Micro RGB backlighting system to push a wider colour gamut than its current premium lines.

Samsung is also preparing smaller 98-inch and 75-inch versions built on the same architecture, designed to broaden access at different price points, as per a Bloomberg report.

The rollout lands as ultra-large screens become more common in living rooms, helped by retailers prioritising bigger formats and by manufacturing gains that keep mainstream large LCDs far cheaper than this first Micro RGB flagship.

Micro RGB colour system

Conventional LCD TVs typically use white or blue LEDs behind colour filters.

Micro RGB replaces that with separate red, green, and blue light sources, which Samsung says enables a wider palette and cleaner primaries.

The company positions Micro RGB as a distinct path from MicroLED.

MicroLED appears in modular, very bright displays that have carried prices exceeding $200,000, keeping them niche for now.

By introducing Micro RGB at 115 inches and planning 98-inch and 75-inch sets, Samsung sets out a ladder for ultra-large screens using a new backlight approach.

Big-screen demand rises

Large screens are gaining share. Omdia data show unit shipments of 80-inch-plus TVs rose 24.5% in the fourth quarter of 2024.

Retailers report customers choosing 80-inch and larger over 55- and 65-inch models.

Most of those big sets rely on established mini-LED or full-array backlights and cost far less than the $30,000 Micro RGB model.

Samsung has led the global TV market share since 2006, while competitors such as Hisense and TCL have grown by pairing strong image performance with more accessible pricing.

The planned 98-inch and 75-inch Micro RGB sets aim to bring the new system to more living rooms without the 115-inch footprint.

OLED and HDR formats

Micro RGB is still a backlit LCD design, so it does not replicate the absolute black levels of self-emissive OLED.

Samsung continues to ship OLED models in its 2025 range, reflecting a dual-track strategy: OLED for black depth, Micro RGB for colour volume and brightness handling.

On formats, Samsung continues to back HDR10+ rather than Dolby Vision.

Dolby introduced Dolby Vision 2 this week, but Samsung has not signalled support, keeping the HDR10+ position across its line-up.

The company also sells lifestyle sets such as The Frame, alongside Neo QLED ranges that emphasise peak luminance and contrast control.

AI features expand

Feature sets are expanding beyond picture hardware. AI capabilities that once focused on upscaling and sound balancing now support more natural voice commands and content discovery.

In late August, Microsoft released a Copilot app for Samsung’s latest TVs, adding an on-screen assistant.

The direction of travel is toward screens that can respond in more conversational ways to requests for films, series, or settings changes.

For most shoppers in the near term, mainstream models remain the practical option, with OLED, Neo QLED, and design-led series covering a range of budgets.

The Micro RGB debut, however, signals how Samsung plans to scale colour performance across future ultra-large sets.