KuCoin launches 1M USDT campaign to boost liquidity in new listings

KuCoin has announced “Trade New Futures & Share 1M Airdrop,” a futures trading campaign featuring a 1,000,000 USDT reward pool aimed at incentivising participation in newly listed futures contracts.

The program distributes rewards on an hourly basis based on how long users hold positions and their level of exposure.

By encouraging sustained participation during the early trading phase of new listings, the campaign seeks to promote healthier market activity, improve early liquidity, and strengthen the trading ecosystem around new futures listings.

New listings often bring rapid price discovery, shifting liquidity, and heightened short-term trading activity.

KuCoin said its position-based reward structure is designed to encourage more organic liquidity formation by rewarding duration in the market rather than speed.

This reduces the relative advantage of purely high-frequency, event-driven strategies.

The approach aims to support a more transparent and stable trading environment around new listings, align incentives with longer-term market participation, and help eligible users offset holding-related costs while contributing to more orderly early-stage trading.

The campaign also builds on KuCoin’s strength in altcoin and perpetual markets.

According to the CryptoQuant Annual Exchange Leader Report 2025, KuCoin ranks among the top two exchanges globally in altcoin-focused perpetual trading.

Long-tail “other altcoins” and the top eight altcoins by market capitalisation together account for more than 50% of the platform’s perpetual trading volume.

This diversified derivatives liquidity helps support broader access to emerging assets and enables new listings to develop with more consistent market participation.

Beyond trading incentives, the campaign also reflects KuCoin’s broader effort to improve how new markets develop after launch.

By rewarding time spent holding positions, the program encourages users to engage with new listings in a way that supports healthier participation, strengthens early liquidity conditions, and helps emerging projects navigate initial volatility with more consistent trading activity.