- Blockchain sports firm Chiliz recently announced a partnership with marketing agency Lagardere.
- With Lagardere having major ties to the US sports scene, Chiliz hopes to use the partnership to present its sports tokens to various teams and leagues.
- Chiliz already has a significant presence in Europe, and is now looking to expand to the US.
According to recent reports, a blockchain sports company known as Chiliz recently entered a partnership with a marketing agency called Lagardere Sports and Entertainment. From what is known the partnership may soon change the way that American sports fans interact with their favorite teams, allowing them to do it through sports tokens.
The CEO of Chiliz, Alex Dreyfus, stated recently that the partnership will have Lagardere’s sales team present Chiliz and its fan interaction system Socios — which is based on blockchain tech — to sports teams, federations, and leagues.
Chiliz plans to spread awareness among US teams
Dreyfus stated that Legardere is already well-known in the US, where it has a major presence. As such, it can help Chiliz gain the necessary exposure to major teams, such as the NFL and MLB, which would be extremely helpful, since average team valuations are measured in billions of dollars.
With Legardere’s help, Chiliz can establish a major footprint for the first time, and help the company — which already has a portfolio with FC Barcelona — to spread further. According to Lagardere’s quarterly reports, the firm saw around $435 million in yearly profits as Q3 2019 came to a close.
The firm also has contracts with numerous athletes in MLB, NFL, and even in professional golf. As for Chiliz, it is advancing rapidly already, with more than 120,000 users at this time. The company also hopes to enter many other potential partnerships in the future, which would help its user base grow further.
As for the Socios platform, at the moment, it allows soccer fans of multiple teams to buy blockchain-based tokens created for fan engagement. The tokens can then serve for voting on various decisions that the clubs need to make, but also for gaining access to merchandise, or even exclusive events.
Spain-based FC Barcelona joined Socios quite recently, with the desire to create a token for its franchise. Atletico de Madrid did the same in September 2019, and so did UK-based West Ham United, back in April of last year.