Block.one Invests $150M in Its Social Media Platform Voice

Block.one, the developer of the EOS.IO blockchain protocol, has made an investment of $150 million in its social media application Voice.

According to yesterday’s announcement, the investment will be used to boost the platform’s business, which is independent of Block.one. The company has recently appointed the new Chief Executive Officer Salah Zalatimo, the former CDO of Forbes. It launched the public beta version of the application in February.

Block.one has been working on the launch of the Voice for at least a year, according to Blumer. It announced the final product during the conference on June 1 and the Voice’s Beta version is now available for users to register.

The platform made its debut in the summer last year when it was branded as an application that lets real users, rather than bots, create content and receive token rewards. When signing up, the users have to verify their identity and will receive daily tokens which can be used to boost posts. Tokens can be also earned by posting original content.

Apart from trying to prevent bots from using the platform, Voice also believes it will differentiate itself from traditional social media networks by implementing a new set of content sharing rules. The vital asset of this plan is its VOICE token which “has the fairest distribution model in the world,” said Block.one Chief Technology Officer Dan Larimer.

Larimer also pointed out that the token can only be acquired by posting and sharing content.