Tom Brady and Gisele Bündchen are now shareholders of crypto firm FTX

Seven-time Super Bowl champion and self-proclaimed “bitcoin bull” Tom Brady acknowledged he was on the wrong side of his Bitcoin (BTC/USD) trade but this isn't stopping him from investing in the space. He and his wife, Gisele Bündchen, each took an equity stake in FTX Trading Limited, the organization behind FTX.COM and FTX.US, Bloomberg reported.

Laser eyes 'didn’t work', on to the next investment

At the beginning of May, the football star added “laser eyes” on his Twitter profile photo, which a lot of Bitcoin fans do to demonstrate their “laser focus” and dedication towards the crypto. On the day he changed his photo, bitcoin’s price was $56,245 but it has since dropped by almost 40%. This prompted Brady to tweet, “Alright, the laser eyes didn’t work. Anyone have any ideas?”

Brady may have answered his own question with an investment in FTX. Brady along with Bündchen acquired an undisclosed stake in FTX and will both serve as ambassadors for FTX. The celebrity couple will also assume the role of FTX's environmental and social initiatives adviser. FTX CEO and Founder Sam Bankman-Fried told Bloomberg:

FTX is betting big on sports

FTX's partnership with perhaps the most recognizable football star in the world is consistent with the company's prior investments in the sporting world. FTX bought the rights to rename the home of the NBA's Miami Heat's stadium to FTX Arena while FTX was named the Official Cryptocurrency Exchange brand of the Major League Baseball league.