Binance marks 9 years with 323M users, targets 3 billion globally

Binance marked its ninth anniversary on Tuesday, reporting more than 323 million registered users across over 100 countries as the cryptocurrency exchange outlined its ambition to evolve into a multi-asset financial platform serving more than three billion users worldwide.

The company said its user base now represents roughly 43% of the estimated 741 million cryptocurrency holders globally.

This is a huge increase from the fewer than 6 million people who owned crypto worldwide when the company was launched in 2017.

The anniversary comes as institutional participation in digital assets continues to grow, with exchange-traded funds and digital asset trusts holding more than 12% of the circulating bitcoin supply.

Binance also pointed to expanding regulatory frameworks across the G20, the European Union, the Middle East and Southeast Asia as signs that digital assets are becoming more integrated with traditional finance.

Binance expands beyond crypto into traditional finance

Binance has broadened its product offerings over the past year to include stock trading, exchange-traded funds (ETFs), and pre-IPO perpetuals alongside its cryptocurrency products.

According to the company, its traditional finance products have generated more than $80 billion in monthly trading volume since March 2026.

The exchange also said its direct stock trading service, launched in June, reached $1 billion in assets under management within 30 days while generating more than $3 billion in cumulative trading volume.

Its bStocks product, which offers tokenized one-to-one US securities that trade around the clock, surpassed $100 million in assets under management within two weeks of launch.

Binance added that 47% of bStocks trading volume occurs outside regular US market hours.

The company reported cumulative trading volume of $156.4 trillion across all products, up from $145 trillion at the end of 2025.

Binance said it added approximately $11.4 trillion in trading volume during the first half of 2026, while institutional users increased 9% over the same period.

The exchange also expanded its marketplace by adding 11% more cryptocurrencies and 3% more trading pairs during the first half of the year.

Company outlines long-term growth strategy

Binance said its long-term strategy is to build what it describes as the world's leading financial super app by combining trading, payments, savings and access to global markets on a single platform.

The company believes blockchain infrastructure can help provide financial services in markets that have traditionally been underserved by conventional financial institutions.

Commenting on the milestone, Yi He, Co-CEO of Binance, said:

"Nine years ago, we set out to increase the freedom of money globally. What we have built is infrastructure that works for everyone. It works whether you are a retail trader in an emerging market or an institutional investor in a financial centre."

Richard Teng, Co-CEO of Binance, added:

"As the financial frontier moves toward the intersection of crypto and traditional finance, that trust becomes even more significant. Expanding beyond crypto into stocks, ETFs, and tokenized securities is part of that same commitment. Users deserve access to global markets, and we intend to give it to them."

To mark its anniversary, Binance launched its "Built by You" global campaign, featuring up to $4.5 million in rewards and an interactive experience highlighting different parts of the Binance ecosystem.