Harley-Davidson Inc (HOG)
NYSE Market Open
Harley-Davidson, Inc. is one of the best-known motorcycle manufacturers in the world, with a brand built around heavyweight bikes, rider culture, and a large dealer network. The company focuses on custom, cruiser, and touring motorcycles, where models such as the Street Glide, Road Glide, Fat Boy, and related families anchor its core lineup. Its business also extends beyond vehicle sales into parts, accessories, riding gear, apparel, licensed products, and services that reinforce customer loyalty and brand identity.
The company serves riders in the United States and international markets, with particular strength in the heavyweight category. In the US, Harley-Davidson holds a leading position in large-displacement motorcycles and captured around 34% of the domestic heavyweight market in 2025. Its strategy centers on higher-margin motorcycles, deeper engagement with committed riders, and selective expansion into adjacent categories. The Pan America model gives the company exposure to adventure touring, a segment that attracts riders beyond its traditional cruiser base.
Harley-Davidson also participates in motorcycle finance through Harley-Davidson Financial Services, which provides retail loans, insurance-related products, and wholesale financing for dealers. This captive finance arm supports sales activity while adding a separate stream of earnings tied to credit performance and interest rates. The company’s electric motorcycle ambitions are represented by LiveWire, a brand created to address the emerging market for premium electric two-wheelers. Together, Harley-Davidson’s manufacturing, finance, merchandise, and brand ecosystem make it a distinctive consumer discretionary company tied to leisure spending, credit conditions, and long-term motorcycle demand.
Last updated
- Market Cap
- $2,907,510,501
- P/E
- 12.62
- P/FCF
- 66.28
- P/S
- 0.67
- Enterprise Value
- $3,234,238,501
- Sector
- Consumer Discretionary
- Industry
- Motorcycle Manufacturers
- Address
- 3700 W JUNEAU AVE, MILWAUKEE, WI, 53208
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- Market Cap
Market cap is the total value of a company's shares, calculated by multiplying the stock price by the number of shares outstanding.
- $2,907,510,501
- Enterprise Value
Enterprise value is the total value of a company, including its market cap, debt, and cash.
- $3,234,238,501
- P/E
P/E ratio compares a company's share price to its earnings per share.
- 12.62
- P/B
P/B ratio compares a company's share price to its book value per share.
- 0.95
- P/S
P/S ratio compares a company's share price to its revenue per share.
- 0.67
- EV / EBITDA
EV/EBITDA measures a company's value compared to its earnings before interest, taxes, depreciation, and amortization.
- 5.45
- EV / Sales
EV/Sales measures a company's value compared to its total revenue.
- 0.75
- EPS
- 2.19
- Dividend Yield
Dividend yield shows how much a company pays in dividends each year compared to its share price.
- 2.92%
- P/FCF
Price-to-free-cash-flow ratio compares a company's share price to the cash it generates after expenses and investments.
- 66.28
- P/CF
P/CF ratio compares a company's share price to the cash flow it generates from its operations.
- 14.58
- Free Cash Flow
Free cash flow is the cash a company has left after covering operating costs and capital expenses.
- $43,869,000
- ROE
ROE measures how effectively a company uses shareholders' equity to generate profit.
- 7.52%
- ROA
ROA measures how effectively a company uses its assets to generate profit.
- 3.18%
- Debt / Equity
Debt-to-equity ratio compares a company's total debt to its shareholders' equity.
- 0.7
- Current Ratio
Current ratio measures a company's ability to pay short-term debts using its short-term assets.
- 1.91
- Quick Ratio
Quick ratio measures a company's ability to pay short-term debts using cash and other easily available assets.
- 1.66
- Cash
Cash ratio measures a company's ability to cover short-term debts using only cash and cash equivalents.
- 0.73
- Avg Volume
Average volume shows the average number of shares traded over the last 30 trading days, helping indicate liquidity.
- $2,951,367
- Fundamentals Snapshot Price
Fundamentals snapshot price is the stock price used when calculating the company's financial ratios and metrics.
- 27.62
Income Statement
| Line Item | 2026 Q1 | 2025 Q4 | 2025 Q3 | 2025 Q2 | 2025 Q1 |
|---|---|---|---|---|---|
| Revenue | 1.17B | 496.16M | 1.34B | 1.31B | 1.33B |
| Cost of revenue | 794.13M | 163.17M | 874.57M | 750.79M | 770.79M |
| Gross profit | 378.4M | 332.99M | 466.14M | 556.31M | 558.42M |
| Operating income | 75.94M | -163.82M | 474.76M | 206.01M | 302.77M |
| EBITDA | 75.94M | -163.82M | 474.76M | 206.01M | 302.77M |
| Net income | 24.77M | -279.3M | 377.37M | 107.57M | 133.1M |
| Income taxes | 17.97M | -58.46M | 116.38M | 24.42M | 47.23M |
| Interest expense | -42.87M | -396.52M | -10.18M | -101.27M | -96.62M |
| Other operating expenses | 0 | 0 | -301.5M | 49.74M | 0 |
| Total operating expenses | 302.45M | 496.8M | -8.61M | 350.3M | 255.66M |
| Basic EPS | 0.23 | -2.25 | 3.13 | 0.89 | 1.07 |
| Diluted EPS | 0.22 | -2.25 | 3.1 | 0.88 | 1.07 |
Balance Sheet
| Line Item | 2026 Q1 | 2025 Q4 | 2025 Q3 | 2025 Q2 | 2025 Q1 |
|---|---|---|---|---|---|
| Total assets | 7.25B | 8.04B | 10.57B | 12.05B | 12.38B |
| Total liabilities | 4.17B | 4.89B | 7.01B | 8.74B | 9.21B |
| Total equity | 3.08B | 3.16B | 3.56B | 3.31B | 3.17B |
| Cash & equivalents | 1.81B | 3.09B | 1.78B | 1.59B | 1.93B |
| Current assets | 4.74B | 5.59B | 8.19B | 5B | 5.5B |
| Current liabilities | 2.48B | 2.66B | 3.28B | 3.77B | 3.62B |
| Accounts payable | 459.36M | 389.24M | 342.79M | 367.38M | 443.13M |
| Receivables | 1.47B | 1.21B | 1.53B | 2.45B | 2.6B |
| Inventories | 622.19M | 730.9M | 512.19M | 630.29M | 712.31M |
| Goodwill | 63.44M | 63.91M | 63.85M | 63.84M | 62.35M |
| Long-term debt | 1.13B | 1.65B | 3.15B | 4.37B | 4.96B |
Cash Flow
| Line Item | 2026 Q1 | 2025 Q4 | 2025 Q3 | 2025 Q2 | 2025 Q1 |
|---|---|---|---|---|---|
| Operating cash flow | -228.02M | 152.02M | -92.59M | 367.96M | 141.53M |
| Investing cash flow | -92M | 3.57B | 295.33M | -151.25M | 61.4M |
| Financing cash flow | -959.34M | -2.46B | -131.16M | -566.7M | 150.19M |
| Change in cash | -1.29B | 1.27B | 70.22M | -340.92M | 356.41M |
| Net income | -228.02M | 152.02M | 416.9M | — | 141.53M |
| Kind | Filing | Date | Link |
|---|---|---|---|
| edgar index | 3 — HARLEY-DAVIDSON, INC. | View Filing | |
| edgar index | 4 — HARLEY-DAVIDSON, INC. | View Filing | |
| edgar index | 144 — HARLEY-DAVIDSON, INC. | View Filing | |
| form 4 | Form 4 — Root Jonathan R | View Filing | |
| form 4 | Form 4 — Root Jonathan R | View Filing | |
| edgar index | 11-K — HARLEY-DAVIDSON, INC. | View Filing | |
| edgar index | 8-K — HARLEY-DAVIDSON, INC. | View Filing | |
| eight k text | 8-K — 8-K | View Filing | |
| edgar index | 144 — HARLEY-DAVIDSON, INC. | View Filing | |
| edgar index | 4 — HARLEY-DAVIDSON, INC. | View Filing | |
| edgar index | 144 — HARLEY-DAVIDSON, INC. | View Filing | |
| form 4 | Form 4 — Root Jonathan R | View Filing | |
| form 4 | Form 4 — Root Jonathan R | View Filing | |
| edgar index | SD — HARLEY-DAVIDSON, INC. | View Filing | |
| edgar index | 8-K — HARLEY-DAVIDSON, INC. | View Filing | |
| eight k text | 8-K — 8-K | View Filing | |
| edgar index | 4 — HARLEY-DAVIDSON, INC. | View Filing | |
| edgar index | 4 — HARLEY-DAVIDSON, INC. | View Filing | |
| edgar index | 4 — HARLEY-DAVIDSON, INC. | View Filing | |
| edgar index | 4 — HARLEY-DAVIDSON, INC. | View Filing | |
| edgar index | 4 — HARLEY-DAVIDSON, INC. | View Filing | |
| edgar index | 4 — HARLEY-DAVIDSON, INC. | View Filing | |
| edgar index | 4 — HARLEY-DAVIDSON, INC. | View Filing | |
| edgar index | 4 — HARLEY-DAVIDSON, INC. | View Filing | |
| form 4 | Form 4 — NOVA DANIEL J | View Filing | |
| form 4 | Form 4 — NOVA DANIEL J | View Filing | |
| form 4 | Form 4 — Alstead Troy | View Filing | |
| form 4 | Form 4 — Golston Allan C. | View Filing | |
| form 4 | Form 4 — Reintjes Matthew J | View Filing | |
| form 4 | Form 4 — Reintjes Matthew J | View Filing | |
| form 4 | Form 4 — Sylvester Maryrose | View Filing | |
| form 4 | Form 4 — Masood Rafeh | View Filing | |
| form 4 | Form 4 — Flees Lori Ann | View Filing | |
| edgar index | 144 — HARLEY-DAVIDSON, INC. | View Filing | |
| form 4 | Form 4 — Root Jonathan R | View Filing | |
| form 4 | Form 4 — Root Jonathan R | View Filing | |
| edgar index | 4 — HARLEY-DAVIDSON, INC. | View Filing | |
| edgar index | 4 — HARLEY-DAVIDSON, INC. | View Filing | |
| edgar index | 4 — HARLEY-DAVIDSON, INC. | View Filing | |
| edgar index | 4 — HARLEY-DAVIDSON, INC. | View Filing | |
| edgar index | 4 — HARLEY-DAVIDSON, INC. | View Filing | |
| edgar index | 4 — HARLEY-DAVIDSON, INC. | View Filing | |
| edgar index | SCHEDULE 13G — HARLEY-DAVIDSON, INC. | View Filing | |
| form 4 | Form 4 — FARLEY JR JAMES D | View Filing | |
| form 4 | Form 4 — FARLEY JR JAMES D | View Filing | |
| form 4 | Form 4 — Alstead Troy | View Filing | |
| form 4 | Form 4 — Alstead Troy | View Filing | |
| form 4 | Form 4 — Golston Allan C. | View Filing | |
| form 4 | Form 4 — Golston Allan C. | View Filing | |
| form 4 | Form 4 — Sylvester Maryrose | View Filing | |
| form 4 | Form 4 — Sylvester Maryrose | View Filing | |
| form 4 | Form 4 — Masood Rafeh | View Filing | |
| form 4 | Form 4 — Masood Rafeh | View Filing | |
| form 4 | Form 4 — Flees Lori Ann | View Filing | |
| form 4 | Form 4 — Flees Lori Ann | View Filing | |
| edgar index | 4 — HARLEY-DAVIDSON, INC. | View Filing | |
| edgar index | 144 — HARLEY-DAVIDSON, INC. | View Filing | |
| form 4 | Form 4 — Krause Paul J | View Filing | |
| form 4 | Form 4 — Krause Paul J | View Filing | |
| edgar index | SCHEDULE 13G/A — HARLEY-DAVIDSON, INC. | View Filing | |
| edgar index | 10-Q — HARLEY-DAVIDSON, INC. | View Filing | |
| edgar index | 8-K — HARLEY-DAVIDSON, INC. | View Filing | |
| eight k text | 8-K — 8-K | View Filing | |
| edgar index | SCHEDULE 13G — HARLEY-DAVIDSON, INC. | View Filing | |
| edgar index | SCHEDULE 13G/A — HARLEY-DAVIDSON, INC. | View Filing | |
| edgar index | DEF 14A — HARLEY-DAVIDSON, INC. | View Filing | |
| edgar index | DEFA14A — HARLEY-DAVIDSON, INC. | View Filing | |
| edgar index | ARS — HARLEY-DAVIDSON, INC. | View Filing | |
| edgar index | 4 — HARLEY-DAVIDSON, INC. | View Filing | |
| form 4 | Form 4 — Beck Bryan Andrew | View Filing | |
| edgar index | SCHEDULE 13G/A — HARLEY-DAVIDSON, INC. | View Filing | |
| edgar index | 4 — HARLEY-DAVIDSON, INC. | View Filing | |
| edgar index | 144 — HARLEY-DAVIDSON, INC. | View Filing | |
| form 4 | Form 4 — Do Charles | View Filing | |
| edgar index | 4 — HARLEY-DAVIDSON, INC. | View Filing |
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