TripAdvisor (TRIP)

The company’s core hotel-related business is centred on metasearch and advertising. Travellers use Tripadvisor to research accommodation and compare prices, while hotels, online travel agencies, and other travel advertisers pay for visibility, referrals, and performance-based traffic. This makes the business sensitive to travel demand, advertising budgets, and the competitiveness of online booking channels.

TripAdvisor also owns Viator, a marketplace for tours, activities, and travel experiences. Viator allows consumers to book excursions, guided visits, attraction tickets, and other in-destination services, giving the company exposure to a fast-growing part of the leisure travel market beyond hotels. TheFork, its restaurant reservation and dining platform, expands Tripadvisor’s reach into local discovery and bookings, particularly in Europe.

In 2025, Viator represented the largest share of company revenue, followed by the Hotel and Other segment and TheFork. This mix reflects TripAdvisor’s evolution from a primarily hotel-review and metasearch business into a broader travel marketplace. The company’s distinctive asset is the combination of global brand recognition, extensive travel content, and transaction platforms that influence consumers throughout the trip-planning process.