Ford and GM Motors threatened as sales for Ram’s pickup trucks continue to rise

Written by: Michael Harris
April 28, 2020
  • Ford and GM motors are threatened by the rising sales of Ram's pickup trucks in the USA.
  • Subsidiary of Fiat Chrsyler, Ram has turned into a staunch competitor for Ford and GM Motors.
  • Ram won the MotorTrend’s 2020 truck of the year award for two years in a row.
  • Sales for Ram’s pickup trucks have almost tripled in the last decade.

The recent announcement from Tesla Inc. that the American automotive and energy company is all set to compete head-on with GM Motors and Ford Motor Company in the league of pickup trucks with the launch of its Cyberpunk electric truck highlighted the fierce challenges for the automakers in the upcoming months. The recent report, however, shows that Ram has joined the party as well and is turning into a serious challenger for GM and Ford with quickly rising sales of its trucks in the United States of America.

Ram Won The MotorTrend’s 2020 Truck Of The Year Award

Ram is a subsidiary of the Italian-American automaker, Fiat Chrysler Automobiles, that primarily deals in pickup trucks. Winning the award for MotorTrend’s 2020 truck of the year, the automaker snatched yet another trophy from GM Motors and Ford Motor Company this year. Ram 1500 pickup truck had previously collected the MotorTrend’s award for 2019.

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Fiat had announced a merger with Chrysler in 2009. Following the merger, Ram was created as a subsidiary to focus entirely on the niche of pickup trucks while Dodge was confined to designing the performance cars. Many of the market experts had opinionated at the time that Ram will turn out to be a hefty burden for Fiat in the long run. Having won the MotorTrend’s title for two years in a row, however, the pickup brand has now sufficiently proven its worth.

As per a recent report, sales for Ram’s pickup trucks have almost tripled in the last decade as the brand emerges as a staunch competitor of GM Motors and Ford Motor Company in this niche. The report further adds that Ram is eating a huge chunk of pickup sales away from the two rivals.

Ram’s Pickup Trucks Are Gradually Expanding The Market Share

According to experts, Ram has employed a clever strategy of not going toe-to-toe with its rivals. Instead of focusing on towing or relevant purposes, Ram sticks to building all-around trucks with a modern exterior and interior design that highlights advanced tech-features as well. The experts further added that it was a risky move for Ram as truck buyers are widely known to be practical in their decision and look for a vehicle that serves a very specific purpose.

According to the report, however, the risk is translating into higher rewards for Ram in terms of gradually expanding market share as well as critical praise. The market specialists have now remarked that GM and Ford are likely to follow Ram’s track in order to maintain their status as the largest names in the niche of pickup trucks.