Vodafone starts adding Bitcoin to ads after turning away from Libra

As many likely remember. the UK-headquartered cellular provider, Vodafone, was one of the initial companies that supported Facebook’s Libra almost immediately after the coin was announced. However, the company decided to turn its back to Facebook’s crypto project after a while, as part of a group of firms that have abandoned it after a clash with the regulators.

However, it appears that Vodafone kept its interest in cryptocurrency after leaving the Libra Association, and it now transferred that interest to Bitcoin. This was proven by the company’s recent German advert that showcased BTC. Ironically, the ad itself appeared on the company’s Facebook page only a few days ago, on February 17th.

Of course, the fact that Vodafone abandoned Facebook’s coin only to advertise BTC on Facebook’s own platform did not go unnoticed, and many are considering it a low blow. However, far more attention was given to the fact that Vodafone has a Bitcoin ad, in the first place.

Vodafone’s M-Pesa and Bitcoin after the same goal

In addition, Vodafone, which left the Libra Association only about a month ago, insisted that it did so in order to focus on the firm’s M-Pesa P2P payments system, which already serves over 17 million people around the globe, and especially in developing nations such as Tanzania, Kenya, and alike.

The company has been working to achieve its goal of providing banking services to the unbanked and underbanked, which take up a major portion of the world’s population.

By allowing these people their own accounts, the company can provide them with a way towards accessing the world economy, and eventually help them improve their own nation through investments, purchases, and different methods of making money.

With Bitcoin being a coin that is often considered to be the key to solving such issues, as well, it is not surprising that Vodafone found that BTC has the same potential as its own project, even though advertising it on Facebook has certainly raised a few eyebrows.